Monday, 26 March 2012

Plastik Magazine - issue 15 out now



This is the latest edition of Plastik magazine - out now globally. You can find it in London in all good Newsagents and book shops - also seen in Selfridges by Sophie Hollins fashiontent's girl about town. My articles on London Fashion Week with an exclusive interview with Holly Fulton will be in the June three year Anniversary edition which will feature London being a magnet for show casing  fashion innovation and new talent.


Schelay McCarter

Monday, 19 March 2012

Paul Smith A/W 2012/3 - Style on the front Row


I have been busy finishing off my coverage of London Fashion Week for PLASTIK magazine focusing on London as the centre of Fashion Innovation and new talent. Thought I would quickly post this great photo of a RED magazine journalist styleI took after the Paul Smith show at the Royal Horticultural Hall in London this season. I really like the animal print skirt with the zingy lemon yellow jacket.


I will post more on the Paul Smith show later when i have a mo between teaching.

Tuesday, 6 March 2012

Stella McCartney - A/W12 Outerwear meets Sports styling triumph!







In between writing my latest article for PLASTIK magazine I just had to post some images of the recent Stella McCartney A/W12 collection recently revealed in Paris. Using traditional tweeds Stella has combined traditional Sportswear styling features such as lycra stretch striped collars and body con tailoring seen normally on Fitness/Sports clothing to create a incredibly imaginative and modern collection that will have huge influence on the High Street. McCartney has certainly got brains. She understands what modern women want to wear in order to live a practical yet stylish life. Cosy, snug and comfortable clothing that you can relax in as well as dash about in, that both looks great and makes you feel good is the future and she is leading it.


Copy Schelay McCarter - photos Vogue pls credit.

Wednesday, 29 February 2012

Revista B magazine - Basso and Brooke article






Click on below link to see the latest edition of revista b magazine. This is the article I wrote for the magazine on Basso and Brooke.
http://issuu.com/revistab/docs/b30

Wednesday, 22 February 2012

Early Morning Rebel - Cool band from LA at LFW


Josh (drums & Key board ) Nathan ( singer & song writer ) Dustin( lead guitar) 
Photo taken by fashiontent after a Vauxhall Fashion Scout Bernard Chandran show just before the band were off to play live at a gig recording for MTV
EMR front row at Francesca Marott'a brilliant show
Dustin and Nathan talking to Francesca Marotta 
Interview for my PLASTIK magazine article on LFW


The band like Radio Head and David Bowie 
Sophie Hollin's fashiontent's girl about town with Josh, EMR's drummer
 


EMR's Lifeboat - available to download from itunes now.


Based in LA and flying home on Friday the band have been in London on a promotional merry go round of high profile gigs and media interviews during London Fashion Week. Cosmo magazine has called them fashion's new 'it' band. Listen to their music and you can't fail to be impressed. 
Early Morning Rebel or EMR is seriously going places. They have already had their hit single Lifeboat used on the successful American TV series 'Greys Anatomy'. As I write this they are recording a TV interview and sound check for a Channel 4 music programme to be aired tomorrow called 'Freshly Squeezed.'http://www.channel4.com/programmes/freshly-squeezed
Their new single 'Burn us Down' will be out in April when they return to London to play some more gigs and promote the new release...

Copy Schelay McCarter
Photos Schelay McCarter & Sophie Hollins Please credit

                                            








LFW - Reports and reviews to follow soon - Day 5


It has been a Mad but wonderful Week. The fashion jungle drums have been beating with great rhythm. The show collections have been extraordinary and I have met some amazing people in line and when seated.  There are four more shows to go and then I have articles to write and prepare for Plastik magazine and lots of material to blog. Each season seems to get better at London Fashion Week. There is so much new fashion talent emerging in London at the moment.  Watch this space. 



Saturday, 18 February 2012

Issa London A/W 12 LFW - Daniella Helayal homage to Catherine Windsor

The coveted Issa London show invite which arrived this morning.

Coat - Duchess of Cambridge inspired?

Classic Issa London jersey dress, a body clinging staple silhouette for the South American heritage designer brand
sweet fur trim 
Knitted Cape, styled with legging looks good.  

Russian Doll print
Emerald green print loose cape top and matching leggings, a relaxed and comfortable look  



We British have been attracted to South America's 'hot' colouful culture since Mario Testino recreated his native Peruvian 'look of money' in the late 1990s for Vogue editorials and brands such as Gucci and YSL, culminating with an exhibition of his work in the National Portrait Gallery. South America seemed very exotic then and now, carefree in comparison with cold, repressed England. However weird it may seem England is attractive to South Americans! - human nature craves what it is not familiar with - the unfamiliar seems cool and interesting.
I have been mapping Daniella Helayel's rise in the London fashion pecking order for four seasons now. I interviewed her for an issue of revista B magazine this time last year. She was enjoying the patronage of a certain Miss Catherine Middleton at the time - her colourful and demure figure hugging jersey dresses looked great on Kate and helped her bag her Prince perhaps.
This recent A/W 2012 collection though taking inspiration from the rich and colourful textile and style heritage of Russia also pays homage to Kate in the form of two distinct pieces, a navy blue dress coat and the long emerald green evening gown. Modelled by kate look alikes this reference is hard to miss!  Catherine was a powerful fashion icon before her marriage into the Royal family,  now she is a Windsor 'stratospherically' significant, currently 'the' most important fashion icon in the world today. 
Using print is nothing new for Issa London. It has always played an important role in defining Issa London's brands' DNA. Like a Basso and Brooke print an Issa London print is a clear trademark and adds cache. Another bold and very wearable collection from Issa London this season which is bound to do very well commercially.


Copy Schelay McCarter