Tuesday, 25 June 2013

Storm Model Victoria Savory and boyfriend Harry in a Fashiontent shoot production with photographer Sean Knott




















Photographer
Sean Knott

Art Direction and Styling 
Schelay McCarter

Models 
Victoria and Harry 

Make-up
 Molly Portsmouth

Hair
Zoe and Gemma Hobs Salon Potters Bar

These images were taken as record shots when Art Directing a 'Day into Night' fashion story. The location was fashionable Shepherds Bush near Goldhawk tube station. I will post the actual images next week once I get them from Sean. All will be copyright sensitive.

Many thanks to Sean Knott http://www.seanknott.com/ his calm commitment to this concept shoot also Nathan at Storm New Faces for Victoria and her mother Fiona for her hospitality on the shoot day. 
Molly hope your back is feeling better , thank you for your professionalism for turning up to work on strong pain killers and doing a great make up job. Zoe and Gemma you were a brilliant team from Hobs Hair and did a superb job in windy conditions! 
Victoria you were wonderful as always, Harry you looked mean and were were fab...rock on !


Sunday, 16 June 2013

Auraley London got a good reception today at Bubble London

The Auraley Stand at Bubble London, very good feed back about the product range and brand image today....



Creative Director Kate Rea talking to a Buyer today

British design and entrepreneurial spirit very much in evidence today... 
The Bubble London Trade Fair is very well run and is a fantastic show case for new up and coming as well as established kids brands...

There seemed to be less people at Bubble London today. On reflection we found it better than last season in that the buyers we spoke to had done their research and were as a result much more focused on what they actually wanted...Far East proving to be our best market at the moment - they love our Luxurious classic style, quality and sustainably sourced cotton...


Wednesday, 29 May 2013

Giles Deacon and Phoebe Philo do the Honours at St Martins BA Graduate fashion show 2013 last night




Phoebe Philo handing out awards to Mao Usami who won the L'Oreal Professional Award

Grayson Perry in green arriving before the show...in a rather dashing dress of his own print design 
Central Saint Martins Class of 2013 BA Hons
















My iphone was good ! however  to see clearer versions see Vogue's by clicking here...
http://www.vogue.co.uk/news/2013/05/29/central-saint-martins-graduate-show---csm-winner-mao-usami-collection-pictures/gallery/979686

Vogue formed one small part of the high profile press coverage last night covering the Central St Martins BA Hons Graduate FASHION Degree show. Please remember this was not the MA which is so famous and mentored by Louise Wilson. Her MA prodigy are show cased at London Fashion Week in September each year...and has launched the careers of Stella McCartney, Phoebe Philo, Alexander McQueen, John Galliano, Giles Deacon, Matthew Williamson, Christopher Kane to name but a few!! - 
Last nights show in Central Saint Martins the Cathedral of fashion education was fabulously diverse and extraordinarily sophisticated. An impressive show case for this BA Hons class of 2013 though one step before Louise Wilson's hallowed door.  These students are the next generation of international fashion talent, carefully selected by St Martins - they are the new Generation of conceptual fashion innovators .....so conceptual that one student Carrie Ann Stein used the shape, form and graphics of a stamped 'snail mail' letter as inspiration and paraded her models up and down the runway in various versions of this communication form!
The young designer that stood out for me was Cassandra Verity Green.....a stand out aspect of her show was her quirky gold fish hand bag, her look had a sexy feminine silhouette with the selective use of bright colours and slinky textures.......




Giles Deacon was master of ceremony and Phoebe Philo handed out the awards. A slicker fold up speech by Giles Deacon where he reiterated his afore mentioned admiration for all their hard work and talent would have been nice.... the show ended abruptly without more clapping! ......I have also pondered whether perhaps there could have been more promotion and press for the designers - a possible idea for helping identification would be maybe for the first model from each collection to hold up a flag with the designers name in a generic type face/ brand logo to make it easier for the press to remember their names, especially as the acoustics in the cavernous hall is spongy for microphone users....overall though very impressive and a standard bearer .....

copy and photos schelay


Wednesday, 22 May 2013

Celebrating 40 Years of Colour & Culture at Cosmetics รก la Carte



Cutting the edge of beauty. Monolithe 111. Lady Gaga by Alex Nobel. Inspired by Flush Blush and Bubble gum lip gloss worn by the pop star on BBC breakfast news.

Articles and photographs feature in the history section 
The Gallery was swarming with people keen to try out the Cosmetics a La Carte collection

The exhibition on until the 26th May at 50 Redchurch street London E2 7DP is divided into 4 sections starting with the history section and is well worth a visit...



Co founder of Cosmetics a la carte here featured centre...


It all started with one idea: “Find your look and be fabulous”. Forty years on, Cosmetics รก la Carte still focuses on this female empowerment. Only this time its journey to the forefront of the beauty industry has been rolled out for all to see.
40 Years of Colour & Culture at Cosmetics รก la Carte is a retrospective of the brand which includes some celebrity defining products. This includes the Kate Moss Lip Gloss which contains 24 carat gold pieces and the first ever foundation for black skin, which was designed for singer Grace Jones. But don't be fooled, this is no pop-up makeup counter. The exhibition starts with the brand's history then blurs the boundaries between make-up and art.
Curator Ryan Lanji is known for this style and in this retrospective the products are used as a source of inspiration. The flush blush and bubblegum lipgloss worn by Lady Gaga along with Princess Diana's favourite nude toast lipgloss are transformed into sculptured pieces created by Alex Noble.
For Cosmetics รก la Carte co-founder Lynne Sanders, it hardly feels like 40 years.
I had no idea until Ryan started his investigation into my history that (I realised) what exactly we have been a part of. I am amazed, pleased, really flattered and I really feel like it was a really great way to celebrate the 40th birthday.”
Today, the beauty industry follows what Cosmetics รก la Carte forged - that women want to test beauty products privately. And while some say they led the industry in that regard, now the pressure is on to stay ahead. Not that Lynne Sanders is expecting to slow down.
It's a work in progress. I wish I could say that one day I will retire but I really don't think I am into retirement. I want to make sure that it's in good shape to go forward. We have to grow from being a tiny company into something that is more sustainable without me. We need to get bigger premises, we need to get an understudy for me so that I can have a holiday!”
While the shop at 16 Motcomb Street houses this brand's beginnings, bigger windows could be on the horizon. If that's the case, this could be one of many retrospectives for Britain's first bespoke beauty brand.
40 Years of Colour & Culture at Cosmetics รก la Carte is on display at The Gallery 50 Redchurch Street, London E2 7DP. May 21-26. 10am – 6pm daily. www.galleryinredchurchstreet.com/whats-on.php

Thank you to Kirsty Bennett - fashiontent's guest writer who covered the Private view /Press event for me last night. I have a black eyeliner pen from the Cosmetics a la Carte range, it is brilliant to use as it is so easy to apply and dosn't smudge at all.... 
Copy and Photos by Kirsty Bennett 2013

Wednesday, 15 May 2013

Tortured Soles exhibition in Frith Street - Thought provoking and clever !


This light hearted exhibition was a feast for the eye and cleverly conceived by Anne Tilby.
Taking the shoe and using it as a canvas to make a statement on politics, and the fashion victimisation of it's form with the evidential use of  the shoe itself in the subjugation of women is long overdue ...



Anne Tilby being interviewed for the Daily Mail
Anne at her exhibition in Frith Street - 

Yanky Dollar - the image inside the show says it all !


Walking on egg shells....right

'Miss Piggy'

Hair today gone tomorrow !

Anne Tilby has a very distinctive style, her take on things always has an unusual and ecclectic visual outcome. Highly sought after as a set designer  for stage and film Anne is well known for thinking outside the box. I really hope that this exhibition does what it has sought to do which is to make people look at the shoe in a different way and question some of the more ridiculous vertiginous styles which are showing no sign of disappearing from the catwalk each season. Women are crippling themselves wearing them and doing untold damage to their feet. This image by Richard Avedon for me sums up what the perfect fashion shoe should be - pretty , sexy and COMFORTABLE enough to dance in !!


Copy and Photography - Schelay McCarter