fashiontent

A diary of thoughts and musings on everything to do with fashion, lifestyle, photography, music, art and trends.

Monday, 31 October 2011

Spring Summer 2012 - what to save and what to wear next year...

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1950s Floral Kitch  meets 1980s exaggeration The first trend I see is.... 1950s floral dresses/pleated skirts with fitted tops or flirty...
Thursday, 27 October 2011

Arizona Muse, Edie Campbell and Rosie Huntington Whiteley - Yves Saint Laurent fashion film classic

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Arizona Muse - the all American girl with the classy girl next door looks and Audrey Hepburnesque eye brows is in the top tier of inter...

Raymond Meier - Best of British Vogue editorial shoots for 2011

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That 70s hat seen everywhere at London Fashion week in Sept Stylist Kristine Kilty wearing 'the hat' waiting in line for a show a...
Wednesday, 26 October 2011

Arizona Muse - British Vogue editorial shoot 2011

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I love this simple fashion shoot in New York for Vogue by Lachlan Bailey. It is a classic editorial showing the  merits of the new below...
Sunday, 16 October 2011

Prada Glitter shoes - add sparkle Winter or Summer - trend

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Seen at a show - love this look - great worn with jeans... Prada shoes - note the diamond detail on the heel, and the blister plaster.!...
Monday, 10 October 2011

The Genius of Sarah Burton for Alexander McQueen SS 2012

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This is one of the most breathtaking collections I have ever seen..... In this business one can get a wee bit blaze about the whole...
Sunday, 2 October 2011

Basso & Brooke - LFW SS 2012 - A sassy collection

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Distinctive Basso & Brooke style This is a fabulous design The ever popular Jumpsuit makes a repeat appearance  I like the ...
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Fashiontent
Fashiontent was created as a fashion communication forum as well as an enterprise to promote new UK fashion brands at home and abroad, a mix of PR and a one to one bespoke service means that all my fashiontent clients win, this includes specialist advertising branding concepts for photoshoot production. Clients - Burberry, Kering Group, Inditex, British Fashion Council, LVMH, Farfetch, Marks and Spencer, Nike, Jack Wills, H&M Group, All Saints, Arcadia Group, Amazon and YOOX Net-a-Porter Group, John lewis. Inclusivity matters, sharing opportunity and encouraging innovation and creativity to fulfil the potential in everyone is important to me. Intro to Slow Fashion - new online course - Check out ecostylebee on instagram. I teach 'Art Direction for Fashion' at Central Saint Martins London, online and onsite. I am an Alumna of The London College of Fashion. Follow me on twitter, instagram ( fashiontentt) or facebook my website www.schelay.co.uk 'Art Direction for Fashion CSM London' Facebook group is a creative forum for collaborative projects and test shoots if you want to register please ask to join. Entry is vetted.
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