fashiontent

A diary of thoughts and musings on everything to do with fashion, lifestyle, photography, music, art and trends.

Tuesday, 31 July 2012

Auraley London a stylish Luxury kids Nightwear brand is really taking off....

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Auraley is an exciting new brand of children’s luxury sleepwear for  children aged 2 to 8.  Auraley is the only British brand ...

Exclusive Holly Fulton A/W 12/13 show collection interview for Plastik Magazine - out now

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Holly working with her team 2 hours before the show Finishing touches  Matrix like surface pattern design with a signature deco...
Saturday, 21 July 2012

Perfekcija 'The Perfect White Shirt' in New York

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On Ellis Island wearing a Perfekcija white shirt - See the 'Freedom Tower' in the background  I love a well styled, crisp...
Monday, 9 July 2012

LFW Spijkers en Spijkers A/W 2012/13 Vauxhall fashionscout

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I was not quite sure what to expect from the Spijkers en Spijkers A/W colle...
Monday, 18 June 2012

Upper Mid Town New York street Style

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Love this bun style, very chic... New Yorkers do a lot of walking I find, the sensible ones wear chic flat shoes like this girl and p...
Monday, 11 June 2012

New York - Running shoe trend - bright flash of neon colour on feet looks great

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these ASICs caught my eye on Madison Ave I like the pattered sole and bright colours Nike do brights  His and hers Nike brigh...
Friday, 8 June 2012

New York Manhattan Luxury store Barney's leads in clever etailing onsite shopping trend

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A wealthy Chinese shopper makes the most of her time at Barney's where in the restaurant at the top of the store there are interactive...
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Fashiontent
Fashiontent was created as a fashion communication forum as well as an enterprise to promote new UK fashion brands at home and abroad, a mix of PR and a one to one bespoke service means that all my fashiontent clients win, this includes specialist advertising branding concepts for photoshoot production. Clients - Burberry, Kering Group, Inditex, British Fashion Council, LVMH, Farfetch, Marks and Spencer, Nike, Jack Wills, H&M Group, All Saints, Arcadia Group, Amazon and YOOX Net-a-Porter Group, John lewis. Inclusivity matters, sharing opportunity and encouraging innovation and creativity to fulfil the potential in everyone is important to me. Intro to Slow Fashion - new online course - Check out ecostylebee on instagram. I teach 'Art Direction for Fashion' at Central Saint Martins London, online and onsite. I am an Alumna of The London College of Fashion. Follow me on twitter, instagram ( fashiontentt) or facebook my website www.schelay.co.uk 'Art Direction for Fashion CSM London' Facebook group is a creative forum for collaborative projects and test shoots if you want to register please ask to join. Entry is vetted.
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