fashiontent

A diary of thoughts and musings on everything to do with fashion, lifestyle, photography, music, art and trends.

Wednesday, 12 December 2012

Paraguay Street trends Editorial - Sportswear as Daywear strong trend tip for future

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Constanza a Fashion Editor for  'La Factory' magazine from Paraguay was on one of my online Art Direction ...
Thursday, 6 December 2012

Talent and Proactivity won out for my Central St Martins Art Direction for Fashion Students this Fall

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Clare and Isabel who will be shooting their concept 'Japanese Tourist' with Photographer Raul Rosillo  Sara and Ayesha did t...
Monday, 19 November 2012

Eton College Style - British Heritage that has Fashioned the Future

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I love this red waist coat with skull and cross bones embellishment worn proudly by this Eton College pupil for Chapel. After choosing t...
Monday, 12 November 2012

Paul Smith - Glam intrigue Brand Concept 2011

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Paul Smith Women's androgynous take on his very successful menswear offering has always intrigued me...There are elements in the co...
Thursday, 1 November 2012

Auraley ( London) - New Luxury children's sleepwear brand for ages 2- 8 yrs

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Photographed in August Maisey here is modelling the Isabel nightdress from the new Auraley luxury sleepwear collection on location in ...
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Fashiontent
Fashiontent was created as a fashion communication forum as well as an enterprise to promote new UK fashion brands at home and abroad, a mix of PR and a one to one bespoke service means that all my fashiontent clients win, this includes specialist advertising branding concepts for photoshoot production. Clients - Burberry, Kering Group, Inditex, British Fashion Council, LVMH, Farfetch, Marks and Spencer, Nike, Jack Wills, H&M Group, All Saints, Arcadia Group, Amazon and YOOX Net-a-Porter Group, John lewis. Inclusivity matters, sharing opportunity and encouraging innovation and creativity to fulfil the potential in everyone is important to me. Intro to Slow Fashion - new online course - Check out ecostylebee on instagram. I teach 'Art Direction for Fashion' at Central Saint Martins London, online and onsite. I am an Alumna of The London College of Fashion. Follow me on twitter, instagram ( fashiontentt) or facebook my website www.schelay.co.uk 'Art Direction for Fashion CSM London' Facebook group is a creative forum for collaborative projects and test shoots if you want to register please ask to join. Entry is vetted.
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