fashiontent

A diary of thoughts and musings on everything to do with fashion, lifestyle, photography, music, art and trends.

Wednesday, 26 February 2014

Day 1 LFW Lulu Liu A/W 14/15 - Innovation in Bloom

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There was a real buzz at Freemason Hall on the first day of London Fashion Week AW14/15 . We waited patiently for ...
Monday, 17 February 2014

Day 1 - London Fashion Week AW14 'PINGHE Perfect' !

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On Friday evening in Freemason Hall Covent Garden PINGHE presented her  Autumn/Winter 2014 collection.  At the st...

Day 3 - London Fashion Week AW14 Kristian Aadnevik - 'Glamour Clamor'

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When I arrived at the Kristian Aadnevik show on Sunday night, a vodka-fuelled cocktail party w...
Saturday, 15 February 2014

London Fashion Week A/W14 - Looking forward to more shows today

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Day one of London Fashion Week was not marred by the bad weather and high winds. When you are surrounded by so much creativity and su...
Tuesday, 11 February 2014

New York Fashion week AW14 - Jenni Kayne & muse Carolyn Bessette Kennedy

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My favorite American designer from the New York shows I had not heard of Jenni Kayne until I started to look through the show report...
Monday, 20 January 2014

Saville Row - Luxury Fashion Brand Shoot for A/W 14

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The Location with red sports car in drive as prop ready for shot 1  Hair stylist and models wait for next shot's direction ...
Wednesday, 1 January 2014

Charlotte Rampling inspirational vintage image - Gucci or YSL?

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Happy New Year !  I really like this 1970s image of Charlotte Rampling - oodles of sprezzatura, effortless glamour perfect for a lux...
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Fashiontent
Fashiontent was created as a fashion communication forum as well as an enterprise to promote new UK fashion brands at home and abroad, a mix of PR and a one to one bespoke service means that all my fashiontent clients win, this includes specialist advertising branding concepts for photoshoot production. Clients - Burberry, Kering Group, Inditex, British Fashion Council, LVMH, Farfetch, Marks and Spencer, Nike, Jack Wills, H&M Group, All Saints, Arcadia Group, Amazon and YOOX Net-a-Porter Group, John lewis. Inclusivity matters, sharing opportunity and encouraging innovation and creativity to fulfil the potential in everyone is important to me. Intro to Slow Fashion - new online course - Check out ecostylebee on instagram. I teach 'Art Direction for Fashion' at Central Saint Martins London, online and onsite. I am an Alumna of The London College of Fashion. Follow me on twitter, instagram ( fashiontentt) or facebook my website www.schelay.co.uk 'Art Direction for Fashion CSM London' Facebook group is a creative forum for collaborative projects and test shoots if you want to register please ask to join. Entry is vetted.
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