fashiontent

A diary of thoughts and musings on everything to do with fashion, lifestyle, photography, music, art and trends.

Thursday, 2 February 2023

London as a Location - Test shoot idea to show case COLOUR & STYLE SS23

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  New ideas for showcasing colour for Summer with London as a back drop. Aim - Less is more - veracity and capturing the moment, limiting po...
Tuesday, 10 January 2023

Story Telling - Art direction

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Storytelling in Film and stills to sell, product by creating an emotional connection in more likely to induce a sense of loyalty to the bran...
Thursday, 8 December 2022

ID Magazine Multimedia Fashion narrative for SS23 - Companion Poetica - Merit award

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The ART DIRECTION Team  The IDEA  The Styling The Creative Team  The Direction - Shot Sequencing & film  Art Direction for Fashion short...
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Fashiontent
Fashiontent was created as a fashion communication forum as well as an enterprise to promote new UK fashion brands at home and abroad, a mix of PR and a one to one bespoke service means that all my fashiontent clients win, this includes specialist advertising branding concepts for photoshoot production. Clients - Burberry, Kering Group, Inditex, British Fashion Council, LVMH, Farfetch, Marks and Spencer, Nike, Jack Wills, H&M Group, All Saints, Arcadia Group, Amazon and YOOX Net-a-Porter Group, John lewis. Inclusivity matters, sharing opportunity and encouraging innovation and creativity to fulfil the potential in everyone is important to me. Intro to Slow Fashion - new online course - Check out ecostylebee on instagram. I teach 'Art Direction for Fashion' at Central Saint Martins London, online and onsite. I am an Alumna of The London College of Fashion. Follow me on twitter, instagram ( fashiontentt) or facebook my website www.schelay.co.uk 'Art Direction for Fashion CSM London' Facebook group is a creative forum for collaborative projects and test shoots if you want to register please ask to join. Entry is vetted.
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