fashiontent

A diary of thoughts and musings on everything to do with fashion, lifestyle, photography, music, art and trends.

Thursday, 26 June 2025

'A Secret Journey' editorial shoot for THE PLANT magazine by Yuu Paradornphoungphan - location Tailand

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  Art Direction © Yuu Paradornphoungphan June 25  Creative Direction Schelay Mccarter Project Brief Sustainable fashion aim to promote blend...
Saturday, 21 June 2025

Free The Spirit Within - Chloe Campaign idea for AW 25/25 by Art Director Kim Ryan

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Style is Timeless, fashion is transient. Something old, something new, something borrowed and all from Chloe ! Kim Ryan a student on my rece...
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Fashiontent
Fashiontent was created as a fashion communication forum as well as an enterprise to promote new UK fashion brands at home and abroad, a mix of PR and a one to one bespoke service means that all my fashiontent clients win, this includes specialist advertising branding concepts for photoshoot production. Clients - Burberry, Kering Group, Inditex, British Fashion Council, LVMH, Farfetch, Marks and Spencer, Nike, Jack Wills, H&M Group, All Saints, Arcadia Group, Amazon and YOOX Net-a-Porter Group, John lewis. Inclusivity matters, sharing opportunity and encouraging innovation and creativity to fulfil the potential in everyone is important to me. Intro to Slow Fashion - new online course - Check out ecostylebee on instagram. I teach 'Art Direction for Fashion' at Central Saint Martins London, online and onsite. I am an Alumna of The London College of Fashion. Follow me on twitter, instagram ( fashiontentt) or facebook my website www.schelay.co.uk 'Art Direction for Fashion CSM London' Facebook group is a creative forum for collaborative projects and test shoots if you want to register please ask to join. Entry is vetted.
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