Tuesday, 11 October 2016

London Fashion Week - Swedish school of Textiles Clara Walton Reports

Clara Walton reports for © fashiontent

The Swedish School of Textiles

An exhilarating combination of diversity from each graduate’s view of their fashion careers. 15 shows, 7 outfits and each designer given a chance to show off their identity in fashion within each piece. Highlighted shows that particularly caught my eye, started with the work from Matlida Forssblad and her ‘Future Fashion Epic Beauty’ collection. The start of her collection began with a model weaving through a fabric white background, which then amazingly turned into a dress, to which the model proceeded to walk down the catwalk fully attired! Matilda’s use of the natural fall of the fabric, gave a new perspective on what clothing can do without over-complicating the design. Her interesting style of connecting the fabric to a models hairstyle or having a model hold the front of the dress in her mouth is extraordinary!

Julia Ragnarsson’s show ‘Who are u wearing?’ gave an added dimension to the ideology of which designer a celebrity is wearing, when on the red carpet, whereas in this collection the celebrity is printed on the clothing. When the collection walked down the catwalk, the clothing is almost an optical illusion, as the prints blend in with the model and begs the questions where the fabric stops and the model begins. The majority of Ragnarsson’s outfits were all loose fitting, and the main feature was the customised print on each piece. A particular piece that was obvious of which celebrity was being portrayed was a print of Angelina Jolie styling a high leg slit in a black dress with red lipstick.

Copy and Photos Clara Walton ©fashiontent - please credit

(Clara is a bespoke ladieswear designer - she creates clothes to suits her clients needs to couture standard )  


Sunday, 9 October 2016

London Fashion Week SS17 APUJAN by Clara Walton for Fashiontent

© Clara Walton for fashiontent

APUJAN - Spring Summer 17

Inspired by ‘An Ancient Summer Nights Dream’ APUJAN’s Spring/Summer 17 collection, showed a beautiful colour palette of blues, grey and black, with the use of plaid and stripes. The collection lends itself to be worn on an every day basis for the duration of summer. A signature piece of APUJAN’s designs was a halter-neck dress with a long flowing patterned skirt, with a hidden front-slit, which gave a dreamy effect due to its movement and use of colouring. APUJAN’s collection is influenced by literature. In this particular collection, the focus is on a dream like state, the use of various knitted techniques and knitted fabric, which wouldn't be expected for summer climate, has been redesigned in a open weave to allow the fabric to breathe, another technique used was small layering, which combined into a bold and casual look for the catwalk. Whilst APUJAN’s collection walked down the catwalk, live music from singer Slow Shudder and DJ Questionmark, added to the surrealness of the designs, and encouraged the story of fantasy, love and dreaming.

Copy and review by Clara Walton for © Fashiontent , pls credit

Tuesday, 4 October 2016

London Fashion Week SS16 Ennigaldi Collection

© Evie Blackburn photographyfor fashiontent

Autumn/ Winter 16 & Spring/ Summer 17 collections

On day three LFW, Ennigaldi showcased their spring/ summer 2017 collection at Brewer Street Car Park, a bustling hub for the weeks events. The work displayed across the showrooms covering the first floor of the space proved to be really fantastic and demonstrated a diverse coverage of talented designers.

Fashion week is relatively new to Ennigaldi, as the luxury accessories brand launched their debut collection for Autumn/ Winter 2016. The sophistication of the brand is echoed throughout each of their designs. Their work is based on the element of craft and draws inspiration from historical figures with a modern twist. The concept of the brand really drew me to their designs, as they named it after the iconic Babylonian princess, ‘Ennigaldi’. The work combines a strong indication to art, structure, architecture and colour, and the subtle reference to history creates the innovative brand. As a result of this, the two collections showcased really does take any of us on a journey through time and educates each of us on cultural style. I really think that this is an identity that will separate the artistic brand away from many others.

Copy and photos by Evie Blackburn for fashiontent

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Sunday, 2 October 2016

London Fashion Week SS17 Evie Blackburn street style photography

Street Style LFWSS17 by Evie Blackburn for Fashiontent
© Evie Blackburn for fashiontent 2016-17

Photographer Evie Blackburn for fashiontent has captured the crazy fast paced style zeitgeist that is London Fashion Week SS17. The street is where trends begin, London has the finger on the pulse of innovation and has never been afraid to experiment with colour shape and form. If you have verve and confidence you can wear anything in London and shine!

Schelay - Fashiontent Editor 

©Evie Blackburn photography for Fashiontent 

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Evie Blackburn - Fashiontent's Girl about town

Photographer Evie Blackburn covered LFW SS17 shows

Thank you Evie you have done a brilliant job, contact Evie for fashion photography shoots.
She is keen to collaberate.
Check out her show reviews here on fashiontent to view her work.

London Fashion Week SS17 Omer Asim by Evie Blackburn for fashiontent

All photos © Evie Blackburn for fashiontent

Omer Asim’s Spring/ Summer 2017 Collection

On the evening of the 17th September and the second day of LFW, the streets surrounding Elms Lesters Painting Rooms bustled with the intrigue of what was to come during the building’s split presentations. On the ground floor, the audience weaved through partition walls creating an entrance to Omer Asim’s SS17 presentation. This was his third collection featured in LFW, and frankly London has become obsessed with his innovative sculptures.

The warm glow of the spotlights shone down upon the striking collection, as models held their stance on white plinths scattered across the stage, towering over each of us. The breakdown of gender values is mirrored within the designs, as a mixture of both male and female models embrace the couture with a cross-over of both historical and contemporary aesthetics.

During a short conversation with Omer, he described to me his unique vision in terms of design. His outlook rarely changes, which is clearly visible when comparing the architectural qualities of his previous collections shown at LFW. The work purely acts as a progression, and is seen to him as a continuous story of which he builds upon.

Copy and photos by Evie Blackburn for Fashiontent 

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