Wednesday, 9 June 2021

ID Magazine SS21 Fashion shoot narrative Project - Art Direction Lea Khemis

























 


In 3 Stages of pre production Lea Khemis a student on my online course Art Direction for Fashion created this truly inspiring fashion narrative idea to showcase SS21 - The idea planned and ready to present and sell, then on to set up the production ready to go live and shoot.

The costing up and production set up was also covered in professional detail.

 © Lea Khemis 


watch this space for Lea's Production course work and production planning with post production Stage 4/5


Creative Direction - Schelay McCarter - fashiontent 



Tuesday, 6 April 2021

Fashion Art Direction - Test Shoot - Art Director Jing Han in Sweden for Contributor Magazine



The clothes






Stage 1 - The Idea


 

Stage 2 
The Team

 













Stage 3 - Shot Sequence Planning 
















BACK STAGE - SHOOT PRODUCTION 

















The Result of Jing Han's Test Shoot

















Jing Han was a student on my Art direction for Fashion online short course at the beginning of this year.
Based in Sweden Jing from the start wanted to make use of the beautiful calm scenery near her home town.
By working through the brief based on current fashion trends Jing's fashion narrative evolved into a feasible and practical aesthetic vision as an editorial for Contributor magazine however would also suit commercial application for a brand campaign. 

Theory into Practice

I am really thrilled to see that Jing put theory into practice by taking her idea and developing it into a test shoot. By taking this step Jing has learnt so much about making her vision a practical reality. 
The result is an impressive achievement shot in a free from lock down moment in Stockholm.

Jing's Team 
Photography by Emma Ingemann
Art Direction &Stylling by Jing Han
Hair & Makeup by Yohanna Kidane
Modelling by Hedvig Ă…gren
(Copywriting & Editing by Jing Han)
© Jing Han - pls credit.

Art Direction for Fashion short course CSM ONLINE -
fashion narrative idea preproduction to Stage 3 media planning preparation.


Production Course - contact me on instagram fashiontentt to find out more about my Production course - making a creative vision a practical reality to Stage 5 post production.


Creative Direction - Schelay McCarter @ fashiontent for CSM online short courses.