Wednesday, 22 February 2017

Theo vii studio AW 17/18 London Fashion Week - Fashion Scout @ Freemasons’ Hall

In the world of Shamanism theo vii studio’s AW 2017 collection is a homage to a path that each Shaman takes on to grow in experiences and fortunate spirits. Such a retrospective of cross-dimensional travels has been bravely captured by the trio of designers, Miao Ho, Yu Ding and Tan Xue Yi, who fused textures, silhouettes, colours and energies in a high-class innovative manner. Tribal head-neck accessories, tassels, sequins and reflective beading techniques were spiritually uplifting jackets, multi-length dresses and tailoring to celebrate all the places a Shaman has ever travelled to.
Coupling that powerful spirit of exploration was a Freemasons Hall interior with models
fast-walking to ‘Freedom’, paying a tribute to another Shaman, his never-ending journey and all the talismans he has shared with us via music (and fashion moments)!

Copy and photos by Magdalena Pokorska pls credit

© fashiontent

Monday, 20 February 2017

ALEXIS CARBALLOSA – UNBOUND: London fashion week AW2017/18

Presented by Fashion Scout - Freemasons’ Hall, February 19th London Fashion Week Day 3 

The inspiration behind Carballosa’s Autumn/Winter 2017 collection was clear to see. Described as “the relationship between the depth of the exotic underwater world and the limitless universe,” the theme was captured through the designer’s use of colour, movement, and embellishments, as well as the fabric textures and lustres. 

Extravagantly embellished sleeves were featured throughout the collection, showcased brilliantly through Carballosa’s signature use of gossamer fabrics, which were also used to add extraordinary volume to the pieces, as well as to create both exaggerated asymmetrical, and classic feminine silhouettes.  

Adding to the exotic underwater motif of the show, models took the catwalk in a very restful, noticeably slow pace. As well, models in specific garments were seen to hold their skirt trains out behind them, and lightly sway them as they walked in order to create extra movement and to accentuate the fluidity of the pieces.  

Wet ocean tousled strands of hair lining the face, along with intricate one of a kind headpieces that looked to be inspired by coral and seaweed adorned each model and added a certain je ne sais quoi to compliment the entire collection. 

With thanks to Cara Rutledge for copy and photos - pls credit 

©fashiontent 2017

HALUMINOUS DNA London Fashion week AW 17/18

The location of the presentation was set up with a shrine made up of candles and flowers reflecting the name of the collection “Floral DNA”, the title of the collection was also shown through the music with lyrics of  “I am a flower but also a human”  sung over deep music. One of  the models starts walking with a lost look and then into a dance as if she was possessed. Models follow acting in the same possessed way as the first.
The designer used a mixture of looks, for instance basic pieces such as jumpers and skirts embroidered with flower designs and frills were also used on shirts and trousers. Hannah Kim demostrated that in fashion, designers can mix different styles within one collection.

The presentation was very intense , this feeling is created through the use of strong colours, performance of the models and the choice of acid folk music.

Thank you to Alejandra Estrada for her copy and photography

© fashiontent

ANNDERSTAND A/W 2017/18 London Fashion Week.

Fashionscout Catwalk 
Freemasons’ Hall, 
Sunday February 19th 13:30pm

Most certainly a ‘Romantic Revolution’

It was a beautiful collection filled with romance in the air, coming through with soft pink tones, prints and loose fitting comfortable separates but also conveyed a strong sense of power which comes across in the elements of masculine tailoring, a very convincing trend this season.

This Autumn/Winter 2017 collection by ANNDERSTAND featured heavy embroider military capes in a rich velvet which conveyed a sense of drama to the collection. These heavy pieces were contrasted with printed pyjama style gowns. Which looked absolutely striking.

The rich colour palette of navy and black is softened with smoky grey and ivory tones which gives that romantic soft almost warn feel. Hints of leopard print are leaked through the collection which again brings that romance and power to such a wearable collection.

ANNDERSTAND’s Autumn/ Winter 2017 collection had a recognisable theme throughout. I think it was a very successful and strong wearable collection.

Thank you to Romy Becker for her copy and photography - please credit 

© fashiontent  

Thursday, 2 February 2017

Fashion Thought for the Day - Why we copy style icons

The nerdy world of science has explained why we imitate style icons like Kate Moss & David Beckham.
Evolution experts reckons the masses are quick to copy in an effort to satisfy their appetite for change!
We need style icons for ideas - we like to imitate successful people - in the past it was Royals ( with the one exception of Kate Middleton) now it is top of the tree culture idols.
Dr Alex Bently, an anthropologist who has published his study in the journal Evolution and Human Behaviour said 'Innovators are the cool ones who 'pump' new fashion into our world.' 'And in a finding that won't surprise many' , he notes ' It's change itself that is in demand - more or less regardless of content.' 
Madonna knows this - staying on top for two decades by constantly changing her image'. She art directs her look using new ideas. David Bowie's genius was based on change and reinvention- refreshing his image in tune with his music. We need change - but maybe not in American Politics ! However choosing Trump could be us choosing 'out with the old in with the new' because we humans are conditioned to want it whether it is good for us or not !

Copy Schelay McCarter ©

Tuesday, 31 January 2017

Is London Fashion Week SS 2017 been 'Trumped' by New York for Show casing New Talent ?

In a geographically synificant move London PR Company Ella Dror who would normally show case in London has chosen New York City to Show case clients, Rising young stars Caitin Price, Astrid Anderson, Marta Jabuowski will show their new collections on 10 East 24th Street on the 12th Feb.  
New York has the same edgy gravitas as London - home of the innovative and new since the 60s when Andy Warhol opperated his arts movement to Velvet Undergrounds theme tune and Studio 54 hosted Bianca Jagger on her Birthday wearing a white suit astride a white Stallion to the 70s Disco Bee Gee beat. It is a city we Londoners adore, so different to each other, yet both attracting the best talent in the world.

Astrid Anderson

Caitlin Price

Marta Jabuowski

Copy Schelay McCarter

Monday, 21 November 2016

Ralph Lauren to be honoured by The British Fashion Council


The British Fashion Council today announces that Ralph Lauren will receive the Outstanding Achievement Award in Fashion at The Fashion Awards 2016 in partnership with Swarovski. The designer will be honoured for his invaluable contribution to the fashion industry on Monday 5th December at the Royal Albert Hall in London.

Over the past 50 years, Ralph Lauren and his iconic brand have helped shape and define the American fashion identity in a unique and resonant way. Through his tireless commitment to design, innovation, business and philanthropy, Ralph Lauren has established himself as a pillar of the global fashion community.

Ralph Lauren introduced his tie and menswear business in 1967, and only five years later was presenting a full line of Polo by Ralph Lauren menswear at New York Fashion Week in 1972, the same year he launched a womenswear line. The Ralph Lauren family of brands has since shaped the contemporary image of quintessential Americana, encompassing Lauren’s realisation of an aspirational lifestyle with glamour, sophistication and integrity. With campaigns shot by long-term collaborators like Bruce Weber, Shelia Metzner, Mark Seliger and Stephen Meisel, the Ralph Lauren brand has cemented a visual heritage that is instantly recognisable and rightly celebrated.

Since the creation of the classic polo shirt, American athletic excellence has become synonymous with Ralph Lauren, and the brand has gone on to outfit some of the nation’s most successful sportsmen and women. Ralph Lauren serves as the proud Official Outfitter of the U.S. Olympic and Paralympic Teams, an Official Outfitter of the United States Golf Association and the U.S. Open Championship; an Official Outfitter of the PGA of America, PGA Championship and U.S. Ryder Cup Team; an Official Outfitter of the US Open Tennis Championships and the Wimbledon Championships. 

Ralph Lauren has been responsible for countless cultural moments that have shaped the fashion world, from iconic and cinematic advertising imagery, early adoption and integration of technology, and a long-lasting romance with Hollywood’s story-telling and glamour, from `Annie Hall’s’ endlessly imitated casual sophistication to the fairy-tale gown Gwyneth Paltrow wore to collect her Oscar.

As well as his creative brilliance and skill as a businessman, Lauren is a wonderfully generous philanthropist. Since co-founding the Nina Hyde Centre for Breast Cancer Research in 1989, Lauren has continued to support a multitude of worthy causes through the Polo Ralph Lauren Foundation. In 2000, the Ralph Lauren Corporation launched the Pink Pony Fund, later founding the Ralph Lauren Centre for Cancer Care in Harlem, New York, and The Ralph Lauren Centre for Breast Cancer Research at The Royal Marsden in London. Lauren established the American Heroes Fund to help with the relief effort following the Sept. 11, 2001, terrorist attacks, and he donated $13million towards preserving the original Star-Spangled Banner. This endless capacity for generosity is part of what makes Lauren such a beloved and respected figure in the fashion community, and is one of countless reasons he is to be honoured this year at the Fashion Awards.
Dame Natalie Massenet, Chairman British Fashion Council commented: “Ralph Lauren is an exemplary designer and businessman. He has helped to define an era in both American and global fashion with his singular vision; I know that most of us would say he has inspired us immeasurably. He has built an outstanding legacy and I look forward to celebrating him for years to come.”

Previous winners of the Outstanding Achievement Award include: Karl Lagerfeld (2015), Anna Wintour OBE (2014), Terry and Tricia Jones (2013) and Manolo Blahnik CBE (2012).

The Fashion Awards 2016 will celebrate the best talent from the global fashion community and will be the inaugural annual fundraiser gala for the British Fashion Council Education Foundation charity. The Education Foundation offers scholarships to talented young people to study BAs and MAs and offers funding for apprenticeships to develop much needed industry skills. The British Fashion Council aims to raise £10million over the next ten years for the charity. Donations to the Education Foundation can be made online via

The generosity and commitment of our sponsors is more vital than ever. Please help us by acknowledging our Principal Sponsor SWAROVSKI for their support of The Fashion Awards 2016. Official Presenting Sponsors of the event are American Express, M•A•C and TONI&GUY. Official Sponsors are CĂ®roc, Marks & Spencer and Mercedes-Benz.

Copy Joanna Thompson - BFC