Tuesday, 6 October 2020

SLOW FASHION Lets your clothes care for the planet.

Mindful wardrobe editing starts before you buy 


Here are some examples of students who are embracing mindful consumerism, by evaluating and editing their wardrobe. Here they share their observations, in their quality not quantity quest.











Check out - introduction to Slow Fashion csm short courses 



ecostylebee on instagram 

Monday, 5 October 2020

Student Project Edit Showcase Sept 2020 Art direction for Fashion online course

 



We wear many hats representing who we are in both our personal and professional lives.

As global citizens we are all not that dissimilar - we all have very similar aspirations, goals, ambitions and fears. Tapping into the human side of who we are is key to creating emotionally literate images that resonate with a target audience. Now more than ever we need positive images and optimistic messages to help us through the uncertain times we are living in. My edit of student projects I am show casing this month reflect how I am feeling and what appeals to me. My choice will be reflective of what I think will connect with us at the moment when we are all missing not being able to dress up and go out. There is a yearning out there to get back to the vibe of life, to mix and share ideas with our friends and work colleagues face to face, have parties, dance, hug freely, share our lives rubbing shoulders, we want to spread our wings, explore.....live life i hear my students say !

these project ideas show how to escape into a world that inspires us, so we can look forward not back. 

enjoy and I would welcome feed back ....






































© Art Director / Stylist - Hannah Monaghan
Creative Direction Schelay McCarter fashiontent 


More projects to follow....... 



 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 



 



 



 



 



Tuesday, 8 September 2020

Talent Spot - Multi media Fashion Communication idea show case








































I have got to know Ben Hadj Hassine Hatem over the last 6 weeks when he was a student on my Art Direction for Fashion short course for CSM Online. His USP Image selection for the class virtual gallery illuminated his creative DNA and indicated to me that he would create something sensitive and beautifully aspirational to sell fashion product. I was right.

His project for Union magazine taking on a mindful, holistic reference pointing to the spiritual quest for sensitive caretaking of the planet was reflective of the zeitgeist of the moment in Covid 19's new World order of change and our value base adaptation.

I hope that Ben will develop his idea into a Test Shoot production and make his vision a reality.

© Ben Hadj Hassine Hatem



Creative Direction Schelay McCarter @ fashiontent