Thursday, 15 November 2018

Casey Gan SS18/19 collection

I really liked this collection by Casey Gan seen recently at London Fashion week. The deconstructed silhouettes and bold combinations of patchwork fluidity in riotous prints of clashing bespoke designs, with block colour and geometric tailored shapes are innovative and frankly pretty offered in dress, tops and coordinating ready to wear.

Cassey Gan was born in Malaysia. She lived in Melbourne, Australia for 4 years where she completed a Bachelor of Engineering (Hons): Chemistry. Fashion is a radical change from this original career path, the influence of compounds and chemical chains can be seen in her design work. 
Cassey spent 4 years studying in London, UK and graduated with a BA First Class Honours in Fashion Design & Technology: Womenswear from London College of Fashion in 2012. Her graduate collection was 1 of 25 collections selected by LCF for its external press show. Vogue Italia later featured her in their global edition of “Discovering fashion’s future generation of talents.” She was 1 of 34 graduates from the UK to be talent-spotted in this magazine.

represented by POP PR London
Copy Schelay McCarter

Thursday, 28 June 2018

Must see event - 16 of world's best emerging fashion designers to exhibit in London 11- 25th Feb 19 Somerset House

Talent and fashion innovation

International Fashion Showcase 2019

Sixteen of the world’s best emerging fashion designers to exhibit in London at the International Fashion Showcase 2019

11-25 February 2019

Somerset House, West Wing Galleries Free Admission

The International Fashion Showcase (IFS) nurtures and presents work from the finest up- and-coming fashion talent from around the world. The biennial fashion presentation is a partnership between the British Council, British Fashion Council, London College of Fashion, UAL and Somerset House.
For London Fashion Week February 2019, the showcase has a new format. For the first time, 16 selected designers from across the globe will showcase a series of compelling installations to represent their respective country.
The 16 represented countries are: Bangladesh, Brazil, Canada, Colombia, India, Georgia, Italy, Kenya, Lebanon, Lithuania, Netherlands, Rwanda, South Africa, Sri Lanka, Uruguay and Vietnam.

Some of the participating designers include:

• Duran Lantink, from the Netherlands, whose ‘vagina’ trousers drew global attention in Janelle Monae’s PYNK video,
  • Self-taught Georgian designer Irakli Rusadze of Situationist
  • Rwandan Cedric Mizero and his bold ‘fashion for all’ designs

    The free exhibition is a key part of London Fashion Week, giving both the public and industry professionals the opportunity to discover emerging fashion from four continents: Africa, America, Asia and Europe and to celebrate its global relevance. 

    The collections presented offer a balanced mix of womenswear and menswear exploring topical but universally shared issues and present new ideas and solutions that are shaping fashion globally.
In another first, these designers will be supported through a bespoke online programme, developed by London College of Fashion, UAL, which will cover all aspects of business development from branding to sales and production to sustainability. They will also travel to London this August to attend a two week talent development programme, ahead of the February 2019 exhibition. This tailored cultural residency and business skills training will give the emerging designers the professional support that is often difficult to access, provided by some of the UK’s leading fashion and creative experts.
The designers will spend one week immersed in the creative community of Somerset House Studios where they will be supported by a range of studio artists whose skills and expertise range from ethical fashion and sustainability to tech. Another week will be spent with experts from London College of Fashion, UAL reviewing their business and brand development goals. During both residencies, the designers will explore, test and develop a series of collaborations and creative projects that will form part of their installations in February’s exhibition, and be given important insights into all aspects of business from branding and communications to sales.
Being part of IFS can be the springboard to international recognition. Eight designers who have previously shown at IFS have been nominated for the LVMH prize, 32 nominated for the Woolmark prize and four have won Hyères awards, these include Bodice and the- sirius. 15 have shown on schedule at LFW such as Per Götesson, Rejina Pyo and Xiao Li, five were awarded NEWGEN sponsorship and five have participated in LONDON show ROOMS in Paris.

Dates: 11-25 February 2019
Opening Hours: Monday, Tuesday, Saturday & Sundays 10.00-18.00 (last admission 17.00)
Wednesdays, Thursdays & Fridays 11.00-20.00 (last admission 19.00)
Address: West Wing Galleries, Somerset House, Strand, London WC2R 1LA admission
Transport: Temple, Embankment, Charing Cross, Waterloo
In recognition of the participants' creativity and innovation, an award will be presented to one designer during London Fashion Week February 2019. The winner will be decided by a panel of cultural and commercial fashion experts chaired by Sarah Mower MBE, BFC Ambassador for Emerging Talent and Chief Critic Vogue US; the same panel that selected
the 16 designers earlier this year.

About International Fashion Showcase

The International Fashion Showcase was established in the year of the London Olympics as a platform for emerging fashion designers to exhibit their work during London Fashion Week as a competition that shares the same values of the Olympics; fraternity, respect, equality and excellence. Finalists were included a group show of work from Botswana, Nigeria and Sierra Leone, as well as Belgium, China, Estonia, Italy, Japan, Korea and USA. Korea was the winning country with their exhibition.
The subsequent four IFS have presented prizes to designers and curators from Bahrain, Czech Republic, Colombia, Estonia, Japan, Lebanon, Nigeria and South Korea; and partnerships with On|Off and Fashion Scout.
Since 2012, more than 600 of the most exciting international designers from 70 countries have exhibited in the International Fashion Showcase. It reflects
providing opportunities for designers from overseas to engage with the UK fashion community and build international connections.
The Advisory Panel for the International Fashion Showcase 2019 is:
Chair: Sarah Mower MBE, BFC Ambassador for Emerging Talent and Chief Critic at
Alistair O’Neill, Central Saint Martins and independent curator Alexandra Gordon, Liberty
Anders Christian Madsen, British Vogue
Andrew Tucker, London College of Fashion, UAL

Anna Orsini, British Fashion Council Ashish Gupta, Ashish
Ceri Hand, Somerset House
Hikari Yokoyama, Paddle 8

Mandi Lennard, Mandi’s BasementRobb Young, Business of Fashion Sarah Mann, British Council Stavros Karelis, Machine-A
Steve Salter, i-D
Tristran Webber, Royal College of Art

About the British Fashion Council
The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Britain and London. The BFC Colleges Council offers support to students through its Foundation, BA and MA scholarships, links with industry through design competitions and Graduate Preview Day. Talent identification and business support schemes include BFC Fashion Film; BFC/GQ Designer Menswear Fund; BFC/Vogue Designer Fashion Fund and NEWGEN which includes womenswear,menswear and accessories. The BFC supports Boden’s Future British initiative. The BFC also runs and owns charities including the BFC Fashion Arts Foundation, the BFC Fashion Trust and the BFC Education Foundation. Showcasing initiatives and events include London Fashion Week, London Fashion Week Men’s, LONDON show ROOMS, International Fashion Showcase, London Fashion Week Festival and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.

About Somerset House
Inspiring contemporary culture
One of the city’s most spectacular and well-loved spaces, Somerset House is a new kind of arts centre in the heart of London, designed for today’s audiences, artists and creatives –an inspirational community where contemporary culture is imagined, created and experienced.
From its 18th Century origins, Somerset House has played a central role in our society as a place where our culture and collective understanding of the world is shaped and defined.
In 2000, it began its reinvention as a cultural powerhouse and home for arts and culture today, creating unique and stimulating experiences for the public, bringing them into direct contact with ideas from the greatest artists, makers and thinkers of our time. Our distinctive and dynamic year-round programme spans the contemporary arts in all its forms, from cutting-edge exhibitions and installations to annual festivals, seasonal events in the courtyard including Film4 Summer Screen, Summer Series and Skate, and an extensive learning and engagement programme.
As well as welcoming over 3million visitors annually, Somerset House houses the largest and most diverse creative communities in the country – from one-person start-ups to
successful creative enterprises including MOBO, British Fashion Council, Dance Umbrella, Improbable Theatre, Hofesh Shechter Company, and Dartmouth Films.
In 2016 we launched Somerset House Studios – a new experimental workspace connecting artists, makers and thinkers with audiences. Currently housing over 80 artists and Makerversity (a community of over 250 emergent makers), the Studios are a platform for the development of new creative projects and collaboration, promoting work that pushes bold ideas, engages with urgent issues and pioneers new technologies.

London College of Fashion: Shaping Lives Through Fashion
London College of Fashion, UAL is a world leader in fashion design, media and business education. In boundary-pushing research where fashion intersects with science, engineering, and technology, and in enterprise, where it partners with top brands and helps launch new businesses. It has been nurturing creative talent for over a century, offering courses in all things fashion. Across every subject, it encourages students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. It gives them the skills, opportunities – and above all, the freedom – to put those ideas into practice.
It starts with education, with over 70 undergraduate and postgraduate degrees, and 165 short courses. Students come from over 100 countries. Some learn fashion design – its heritage, craftsmanship, radical thinking and high-tech practice. Others develop analytical skill, creative thinking and business acumen. Others still: cutting-edge approaches to traditional, experiential, and interactive media. They all examine the present in light of its deep historical context. And learn how to use fashion to build a sustainable future, and improve the way we live.
LCF moves fashion forward, by looking beyond it. We partner with fashion’s mostsuccessful brands and labels – both high street and luxury. LCF graduates are in key positions across every dimension of the fashion industry, from established designers like Jimmy Choo OBE, Sophia Webster and JW Anderson to rising stars like Ryan Lo and respected entrepreneur and former Chairman of the British Fashion Council, Harold Tillman CBE as well as fashion journalists Melanie Rickey and Sarah Harris.
In the next five years, LCF are moving to a single site at Queen Elizabeth Olympic Park in east London. There we will continue to do what we do today. Pioneer how we all consume and practice fashion. Use fashion design, business and media to shape culture, economics, and society.
And through fashion, shape lives.

Schelay McCarter - alumni London College of Fashion

Monday, 25 June 2018

Student Project & Test Shoot for Wonderland - Looking for Lime

The Art Direction Team

Maria Casado
Andrey Andreev 
Anna Nezhucenco
Silvia Vasallo
Elliot Zelman

Stage 1  

Stage 2 Planning

STAGE 3 Planning

 The Test Shoot in Haringay London

for Wonderland Magazine

Page 1 &; 2

DPS page 4
pages 5 and 6 

DPS Page 7
Pages 8 and 9

Back Stage - Behind the Scenes

The Team at work planning the shoot in Haringay
The team presenting their ideas and test shoot on the last day of the Art direction for fashion course at CSM
The Supermarket in Haringay used as part of the fashion story - shot 4 being planned
Model in Elliot's Suit - large Lime found !
Maria directing a shot 

Andrey doing Make - up

© Photographer - Michael Harrison Rudd- all rights reserved with the team

Maria Casado
Andrey Andreev 
Anna Nezhucenco
Silvia Vasallo
Elliot Zelman

Creative Director - Schelay McCarter - fashiontent 

Thursday, 3 May 2018

British Fashion Council News


The British Fashion Council (BFC) is delighted to announce that in 2017, it raised over £2.2million for its charities and business support initiatives and in the twelve months to March 2018 it has allocated £1.1million. With the British fashion industry contributing £29.7billion to the UK GDP, the BFC is committed to developing design excellence and growth by nurturing, supporting and promoting British fashion talent on the global stage.
As an organisation, education underpins the BFC’s work on promoting excellence in British fashion, by supporting the future talent pipeline, from school level to emerging talent, and future fashion start-ups through to new establishment and global brands, through a range of charitable initiatives. Today the BFC hosted an event at The May Fair Hotel to highlight and celebrate the 2018 designers awarded prizes and financial contributions including the announcement of the 2018/19 NEWGEN line-up and the 2018 BFC/Vogue Designer Fashion Fund winner.

A-COLD-WALL* I Alighieri I Charles Jeffrey LOVERBOY I Halpern I Isosceles I Kiko Kostadinov I Liam Hodges I Matty Bovan I Nicholas Daley I Paula Knorr I Per Gotesson I Phoebe English I Richard Malone I Richard Quinn I Supriya Lele I The Season Hats I Wales Bonner
ONES TO WATCH: Bianca Saunders I Pariah Farzaneh 

Molly Goddard

Winner assets for social media use:
Caroline Rush CBE, Chief Executive British Fashion Council commented: “We are extremely proud to have raised over £2.2 million within a year for all of our charities and business support initiatives. I would like to thank all our supporters without whom this would have not been possible, from our patrons to all the funders, sponsors and mentors who give their time pro-bono to help us develop and grow the exciting designer businesses we have in the UK. Huge congratulations to the 2018 NEWGEN recipients and to Molly Goddard, winner of the 2018 BFC/Vogue Designer Fashion Fund. All these designers represent the most creative and innovative talent our country has to offer and we look forward to working with them to raise their profile even more on the international fashion stage.”
Sarah Mower MBE, BFC Ambassador for Emerging Talent and Chair of the NEWGEN Committee said: “Across women’s, menswear and now, accessories, NEWGEN is a snapshot of the best and most innovative young fashion talent this country has to offer. Amongst this cohort, there are designers speaking up about things that matter- their identities, sustainability and ethical behaviour. They’re a super-inspiring generation; and we are incredibly grateful to all the experts who devote their time and advice to helping them achieve in business.”
Edward Enninful OBE, Editor-in-Chief of British Vogue and Chair of the Fund Committee said: “Molly Goddard is an original, she has a singular vision that has propelled her label to an international level. She is the definition of talent and what Britain does best in our creative industry.” 
The BFC Education Foundation raises funds to support students with the ability and potential to make an exceptional contribution to the fashion industry. Education is one of the BFC’s five Strategic Pillars co-chaired by Sarah Mower and Meribeth Parker with the aim of attracting the best talent to the industry by giving students a clear understanding of how to study and train for a plethora of industry roles.
The BFC Education Foundation is also the charitable partner of The Fashion Awards and the event’s main partner, Swarovski, have already generously pledged £300,000 to the BFC Education Foundation in advance of The Fashion Awards 2018. In the last year alone, the Foundation has awarded over £134,000 across 12 BA and MA scholarships. Furthermore, the BFC has also confirmed a future scholarship for an MA funded by Kering.
The BFC’s education initiatives also support young people looking to gain fashion industry knowledge and insight through National Fashion & Business Saturday Clubs which provide opportunities for teenagers aged 14-16 to study in the creative industries. This year, industry experts from brands including Apple, Dazed and Nike impart their knowledge to teenagers with an interest in art, design and fashion through free college and university-hosted masterclasses.
Additionally, the BFC has developed an apprenticeship for 18-year-old school leavers wishing to develop their skills and knowledge in fashion. The Fashion Studio Apprenticeship opens new pathways to the luxury fashion sector and gives insight on how to run a successful fashion business. All this support not only benefits young talent but also strengthens the BFC’s aim to make Britain the best place to start, develop and grow creative, innovative businesses. The BFC also works on the fashion industry’s skills agenda with UKFT to promote skills development in the fashion sector.
NEWGEN is a BFC initiative that supports the very best emerging talent and aims to build global, high end fashion brands of the future. The scheme offers designers financial support, showcasing opportunities and the time and support to hone in on critical business skills to futureproof their businesses. The BFC, with support from the NEWGEN committee, delivers individual mentoring and business training sessions to assist the designers as they develop their business infrastructure and skills. NEWGEN designers are identified by their creativity, strong design aesthetic and point of difference.
NEWGEN sponsorship is awarded annually to both womenswear and menswear designers who will show at either London Fashion Week or London Fashion Week Men’s. In 2018, NEWGEN will also encompass Accessories, including all categories such as shoes, bags, hats, jewellery and fine jewellery, absorbing the BFC Rock Vault and Headonism initiatives. This move allows the BFC to demonstrate the incredible pool of emerging talent in the UK across all designer fashion categories.
AlighieriIsoscelesMatty BovanPer GotessonSupriya Lele and The Season Hats will receive NEWGEN support for the first time this year, in addition to existing NEWGEN designers A-COLD-WALL*Charles Jeffrey LOVERBOYHalpernKiko KostadinovLiam HodgesNicholas DaleyPaula KnorrPhoebe EnglishRichard MaloneRichard QuinnWales Bonner who all continue to receive support. ‘One to Watch’ support has been awarded to Bianca Saunders and Pariah Farzaneh, who will be given exhibition space in the LFW Designer Showrooms at The Store Studios this September. Designers COTTWEILER, Marta Jakubowski, Molly Goddard and Sadie Williams have now graduated from the initiative.
A-COLD-WALL*, Charles Jeffrey LOVERBOY, Kiko Kostadinov, Liam Hodges, Nicholas Daley, Per Gotesson, Phoebe English and Wales Bonner will show at London Fashion Week Men’s in June. Halpern, Matty Bovan, Paula Knorr, Richard Malone, Richard Quinn and Supriya Lele will show at London Fashion Week in September. Each of the NEWGEN designers will be allocated a dedicated pop-up showroom space within the Designer Showrooms at The Store Studios, taking residence after their show or presentation to host press and buyers appointments.
Since its inception in 1993, NEWGEN sponsorship has acted as a promotional launch pad for young designers including Alexander McQueen, Christopher Kane, Craig Green, Christopher Raeburn, Erdem, JW Anderson, James Long, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Peter Pilotto, Roksanda Ilincic and Simone Rocha.
The NEWGEN committee comprises of Sarah Mower MBE, BFC Ambassador for Emerging Talent (Chair); Alex Fury, AnOther Magazine; Anders Christian Madsen, British Vogue; Anna Orsini, BFC; Barbara Grispini, D/ARK;Ben Banks, FourMarketing; Ben Cobb, AnOther Man; Carol Woolton, British Vogue; Caroline Rush, BFC; Cassie Smart, Matches Fashion; Catherine Hayward, Esquire; Charlie Porter, Financial Times; Claire Denman Smith, Stephen Webster; Damien Paul, Matches Fashion; Donna Wallace, Elle; Elgar Johnson, GQ Style; Isabella Davey, BFC; Jess Christie, Matches Fashion; Jo Newton, Fortnum & Mason; Katie Hillier, Katie Hillier; Laura Burlington, Consultant; Laura Larbalestier, Boutique1; Liane Wiggins, Matches Fashion; Lulu Kennedy, Fashion East; Maia Adams, Adorn Insight; Melanie Rickey, Consultant; Mia Fenwick, Fenwick; Nicholas Kirkwood, Nicholas Kirkwood; Nick Vinson, Wallpaper*; Olivia Singer, British Vogue; Pollyanna Goncalves, BFC; Rebecca Lowthorpe, Grazia; Simon Longland, Harrods; Stavros Karelis, Machine-A; Stephen Jones, Stephen Jones;Stephen Webster, Stephen Webster; Steve Salter, i-D; Susanne Tide-Frater, Farfetch; Susie Lau; Style Bubble; Virginia Bates, Freelance
The BFC Fashion Trust is a charitable initiative founded in February 2011 to offer selected designers mentoring and financial support to promote the art and business of fashion. Since its inception the BFC Fashion Trust has awarded over £1.6million to 39 designer businesses to help with critical business support such as developing websites, ecommerce platforms and bricks & mortar stores.
The philanthropic programme is developed in partnership with co-chairs Tania Fares and Sian Westerman, along with the BFC, and the Fashion Trust Advisory Committee. In 2017, the BFC Fashion Trust awarded grants totalling £450,000 between eleven designers; the largest annual grant allocation by the Trust to date. Recipients for 2017 are Edeline Lee, Eudon Choi, Fyodor Golan, Georgia Hardinge, Huishan Zhang, Isa Arfen, Marques’Almeida, Osman, Rejina Pyo, Sharon Wauchob and Teatum Jones. The 2018 line-up will be announced on 23rd May 2018.
In addition to the grants, the BFC Fashion Trust supports a graduate traineeship programme which offers graduates 12-month paid placements with a British based designer. The programme has the dual benefit of allowing graduates to gain insight and experience and for the designer’s business to benefit from additional support. Previously partnered brands include E.Tautz, Erdem, House of Holland, JW Anderson, Mary Katrantzou and Roksanda.
Established in 2008, the Fund aims to discover new talent and accelerate growth over a twelve-month period through mentoring and awarding a cash prize of £200,000. The Fund has several generous supporters and is delighted to receive the generous support of China’s largest e-tailer,, for the first time in 2018. This year’s applications were encouraged from all over the UK, with many not shortlisted put on the radar of the high-profile industry judging committee for the first time. 
David Koma, Huishan Zhang, Le Kilt, Marques’ Almeida, Molly Goddard and Rejina Pyo were shortlisted for the 2018 prize and were invited to present their collections and business plan to the panel. Chaired by Edward Enninful OBE, Editor of British Vogue, the judging committee is made up of representatives from businesses who support the Fund and industry experts: Caroline Rush CBE, British Fashion Council; Erdem Moralioglu, ERDEM; Gemma Metheringham, LABEL; Helen David, Harrods; Jourdan Dunn, model; Maria Hatzistefanis, Rodial; Sarah Manley, Burberry; Sarah Mower MBE, BFC Ambassador for Emerging Talent & Vogue Runway; Paul Price, Topshop and Xia Ding,
All shortlisted designers received a full mentoring programme through the BFC’s Business Support team, with access to funders and industry experts including a roundtable hosted by Sir Paul Smith and a mentoring session from Rodial’s Maria Hatzistefanis. Additionally, hosted the shortlisted designers in Shanghai and organised a catwalk show for them to showcase their collections to a local audience of media, retailers and industry influencers. Furthermore, award-winning law firm Mishcon de Reya is providing pro-bono legal advice to the finalists and winner.
Previous winners of the BFC/Vogue Designer Fashion Fund include Christopher Kane, Erdem, Jonathan Saunders, Mary Katrantzou, Mother of Pearl, Nicholas Kirkwood, palmer//harding, Peter Pilotto and Sophia Webster. The BFC/Vogue Designer Fashion Fund is proudly supported by British Vogue, Burberry, Harrods,, LABEL/MIX, Paul Smith, Rodial and Topshop.

Press release given to fashiontent from BFC - please credit 

Tuesday, 27 March 2018

John Alexander © - Menswear Workwear Challenge for Another Man - student work @ CSM

This Student project was completed after 11 weeks at CSM on my 
Art Direction for Fashion short course onsite at Granary road. The brief was to research current trends.

The target - The city of London where dress down Friday is common practice.
Clothes are uniforms at work, a suit reflects job title and status in certain professions, bankers/insurance Brokers/Lawyers. Peaky Blinders series based in Birmingham in the 1930s revealed the gangland culture status of dapper dressing and slick suits with waistcoats. 
In the creative industry - casual workwear is the normal attire.
Men are by nature conservative and tend to be tribal in their choices. 
Looking good gives self esteem and clothes are an easy way to blend into work culture.
We dress for others, subconsciously selecting colours that reflect our mood.
Men like to hide behind a uniform of conformity- they look to other alpha males for ideas.
I would not like to describe them as sheep - however they are influenced by their friendship groups, style led by their partners/wife/girlfriend who will guide if asked, some may try and mold them into a image they prefer ! 
Having a style matrix and wardrobe formula for the week would be the perfect comfort zone for men. 

Research - John went to the City of London to gather style intelligence.
He tried Tuesday first  - He found it was hard to approach the city workers, dressed in suits, their body language was closed, however on the Friday where they were in casual dress down wear - the body language was more open and he was able to ask them questions and get photographs of their style. Friday is the start of the weekend and therefore attitudes adapt to the atmosphere of leisure anticipation.

Johns Art Direction project is future strategic, pre empting changing work and lifestyle trends.

Whatever gender orientation we identify ourselves with, the clothes we choose to wear define us.  
Style duality and gender blending collections from fashion influencers reflect the zeitgeist of the moment. Art directors in fashion need to get the jungle drums beating, showcase new trends and inspire consumers to think outside the box. John Alexander has done this.

All rights reserved by Art Director John Alexander © 
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