Three of my ex students teamed up to create and produce this out standing fashion shoot post doing my Art direction for Fashion course in July at CSM Granary Square London Campus.
Starting with the clothes a concept was devised to aspirationally communicate the essence of the styling and show case the potential of wearing the bold shapes and strong graphic pattern fabric print designs from Night time glamour to light and easy to wear Day wear.
My Hero Shot choice as a brand image - I like the way the model communicates through the lens in this image, she connects and would hook you into the brand if published in a magazine, she is mimicking the logo image of body hugging as can be seen on the fabric print -
Location - South Kensington streets outside V&A London
Photographer - Karen Grace
Art Direction - Karen Grace, Milgo Awad, Giulia Barbero,
Styling - Milgo Awad, Giulia Barberostyling, Mixi Dy
Designer - Mixi Dy - Ode to Geode Collection
Model - Charlie
Hair and Make - up - Charlie
© the team / fashiontent