I have got to know Ben Hadj Hassine Hatem over the last 6 weeks when he was a student on my Art Direction for Fashion short course for CSM Online. His USP Image selection for the class virtual gallery illuminated his creative DNA and indicated to me that he would create something sensitive and beautifully aspirational to sell fashion product. I was right.
His project for Union magazine taking on a mindful, holistic reference pointing to the spiritual quest for sensitive caretaking of the planet was reflective of the zeitgeist of the moment in Covid 19's new World order of change and our value base adaptation.
I hope that Ben will develop his idea into a Test Shoot production and make his vision a reality.
© Ben Hadj Hassine Hatem
Creative Direction Schelay McCarter @ fashiontent