Monday, 7 December 2015

Student Work - Outside Fantasy - Concept, Planning and Production for Lingerie as Outerwear layering lace and sheers


The Concept Board SS16 




Brynja - actual model used -  Eskimo Models Iceland 
 The Aspiration styling influence for SS16 Catwalk Trends




 The styling used and selected from the High street by the team for the shoot reflecting the catwalk trend for Lingerie as Outerwear.




The Shots in Sequence
Outside Fantasy for LOVE










The Art Direction and Production team

Outside Fanatsy for LOVE
Featuring Lingerie as Outerwear SS16


Team Direction
Schelay McCarter

Art Direction
Wen Hsin Lo
Siigurbjorg Selma Siguroardottir
Angel Guillorme
Luiza Mallman

Photographer
Luiza Mallman

Styling 
Wen Hsin Lo
Siigurbjorg Selma Siguroardottir
Angel Guillorme
Luiza Mallman

Model 
Bryna - Eskimo Models iceland

Hair and Make - up
Charlotte Robinson

Location
St Dunstans - City of London

For the results of this shoot see the next post.

Schelay's Fashiontent's showcase work is also on twitter and instagram - fashiontentt.
The alumni of this csm artscomm shortcourse have access to a vetted facebook page called Art Direction for Fashion csm London. Created for net working and showcasing work and sharing skills for portfolio test shoots this facebook page is a forum for being part of a like minded creative tribe of people.

© The team above - pls credit


Student fashion trend led Art Direction team project 'Outside Fantasy' Back Stage

The Art Direction Team
Title - Outside Fantasy for Love Magazine
The fashion trend for SS16 - Lingerie as Outerwear layering lace and sheers
Created on a CSM Short Course under the teaching direction of Schelay McCarter 


























The Art Direction and Production team


Team Direction
Schelay McCarter

Art Direction
Wen Hsin Lo
Siigurbjorg Selma Siguroardottir
Angel Guillorme
Luiza Mallman

Photographer
Luiza Mallman

Styling 
Wen Hsin Lo
Siigurbjorg Selma Siguroardottir
Angel Guillorme
Luiza Mallman

Model 
Bryna - Eskimo Models iceland

Hair and Make - up
Charlotte Robinson

Location
St Dunstans - City of London

For the results of this shoot see the next post.

Schelay's Fashiontent's showcase work is also on twitter and instagram - fashiontentt.
The alumni of this csm artscomm shortcourse have access to a vetted facebook page called Art Direction for Fashion csm London. Created for net working and showcasing work and sharing skills for portfolio test shoots this facebook page is a forum for being part of a like minded creative tribe of people.

© The team above - pls credit





Monday, 16 November 2015

Alessandro Michele for Gucci wins international designer award





Congratulations to Alessandro Michele for Gucci !

A champion of Vintage BOHO - and lover of london, he was taken on by gucci as creative director as a relative unknown. Injecting his quirky take on BOHO chic, using bold colours and out there patterns, he has been credited with revitalising the gucci brand, influencing the high streets buying bias for this season.


THE BRITISH FASHION COUNCIL ANNOUNCES ALESSANDRO MICHELE FOR GUCCI AS THE RECIPIENT OF THE INTERNATIONAL DESIGNER’ AWARD

The 2015 International Designer Award will be presented to Alessandro Michele, in recognition of the year's remarkable achievements in his role as Creative Director at Gucci.
Taking the reins as Creative Director back in January 2015, his appointment marked a brave and significant shift in aesthetics for Gucci – a house famed for its leather goods and accessories; a powerhouse that currently ranks No.2 in the global luxury goods market. The appointment was a considered one, and in the nine short months since Alessandro took up his new role, he has presented four collections that have caught the attention of the industry and consumers alike, and have set the fashion agenda, confirming Gucci's position as a truly directional fashion house.
The appointment of Michele as Creative Director marks the culmination of a successful 13-year career with the brand – having been brought into the Gucci fold by Tom Ford back in 2002 after a stint at Fendi, where he served as Senior Accessories Designer. Alessandro's unique understanding and appreciation of the historical codes of Gucci married with his modern take on romanticism have created a compelling new narrative for the brand.
Charged with overseeing all aspects of creative responsibility for the label, Alessandro Michele's truly contemporary and highly original vision has undoubtedly returned the iconic house of Gucci to the frontline of fashion, making headway and headlines for all the right reasons; namely the clothes.
Natalie Massenet MBE commented: “Alessandro Michele is a phenomenon at Gucci. His exciting eclectic aesthetic has made an overnight impact on global fashion trends. It is not just that he has made the brand covetable and the product so desirable. He has also reinvigorated the retail experience bringing back playfulness and magic to the flagship store. This is a man who has his customer in his heart and celebrates them."
The generosity and commitment of our sponsors is more vital than ever. Please help us by acknowledging their support for the British Fashion Awards 2015. Principal Partner Swarovski; Official Presenting Sponsors are M•A•C, and TONI&GUY. Official Sponsors are Ciroc, Marks & Spencer, Mercedes Benz and St Martins Lane hotel. The British Fashion Council would like to thank Diptyque Paris, Fashion & Beauty Monitor, Fiji Water, Nikki Tibbles Wild At Heart and Warsteiner.


Header copy Schelay McCarter

Thursday, 15 October 2015

British Fashion Council Announces 2015 British Fashion Awards Nominees


I hope Gareth Pugh will be nominated next year!
Please read the nominees right down below -

If I were judging these talents, the following would get my vote......

Best emerging Womenswear designer - Molly Goddard

Best Establishment designer has got to be Sir Paul Smith

Best Womenswear designer - Christopher Kane

Best Menswear designer - JW Anderson

Best Accessories designer - Charlotte Olympia

Best Brand - Anya Hindmarch - she makes bags so cool !

Best Model - Malaika Firth

Best Creative Camapaign - Like them all but think Celine has the edge

The 2015 British Fashion Awards nominees are:


EMERGING WOMENSWEAR DESIGNER
Faustine Steinmetz
Molly Goddard
Thomas Tait

EMERGING MENSWEAR DESIGNER
Astrid Andersen
Grace Wales Bonner
Mr Hare

EMERGING ACCESSORY DESIGNER
Charlotte Simone
Fernando Jorge
Jordan Askill
                                                     NEW ESTABLISHMENT DESIGNER
Craig Green
Emilia Wickstead
Mary Katrantzou

ESTABLISHMENT DESIGNER
Erdem
Margaret Howell
Paul Smith

WOMENSWEAR DESIGNER
Christopher Kane
J.W. Anderson
Victoria Beckham

MENSWEAR DESIGNER
E. Tautz
J.W. Anderson
Tom Ford

ACCESSORY DESIGNER
Charlotte Olympia
Sophia Webster
Tabitha Simmons

RED CARPET
Christopher Kane
Erdem
Roksanda
Tom Ford

BRAND
Alexander McQueen
Anya Hindmarch
Burberry
Stella McCartney

MODEL
Georgia May Jagger
Jourdan Dunn
Malaika Firth


CREATIVE CAMPAIGN
Burberry
CĂ©line
Givenchy

Other awards to be announced on the night include: BFC OUTSTANDING ACHIEVEMENT, BRITISH STYLE
INTERNATIONAL DESIGNER and the ISABELLA BLOW AWARD FOR FASHION CREATOR.
The generosity and commitment of our sponsors is more vital than ever. Please help us by acknowledging their support for the British Fashion Awards 2015. Official Presenting Sponsors are M•A•C, and TONI&GUY. Official Sponsors are Marks & Spencer, Mercedes Benz and St Martins Lane hotel. The British Fashion Council would like to thank Fashion Monitor.

Wednesday, 7 October 2015

Feminist trend or just Girls wanting to wear Boys clothes ?

Add caption

Check out BBC2 Dr Amanda Foremans documentary in 4 parts called 'the accent of Women' on iplayer now.
The documentary by Dr Amanda Foreman should be watched by us girls - more importantly we should get our male partners and sons to watch it too so ignorance is not bliss! There are frankly quite shocking revelations exposed in this insisive documenary about how women have been suppressed, and when successful erradicated from the history archives. Are we such a threat ? clearly yes if Amanda Foreman's findings are to be believed!
Is it just my imagination or is there a bit of a feminist movement gathering momentum? see below...




How we want to dress has always been a subliminal way of expressing how we feel. Chanel revolutionised how women saw themselves in the 1930s, her Tom Boy short hair cuts, loose not louche style was revolutionary after the oppressive Edwardian corsetry our Great grandmothers were forced to endure.Think back to the 80s and Margaret Thatcher and power dressing, Melanie Griffiths in the movie working Girl summed this period up.
One of my students last night told us in class that Sienna Miller recently in fury turned down a West End stage part because her male counterpart was being offered more money than her even though she was a bigger star...!! Shocking this is going on today. Some may say that women have never had it so good in the West today - but still there are career and pay discrepancies ! 
Are there definite rumblings of dissatifaction with the status quo ?- perhaps fashion is reflecting this mood in the cross gender dressing trend of 'his is Hers' or 'Girls wear Boys' - Ralph Lauren calls it 'Borrowed from the Boys' in the brands Fall Winter 15 catalogue...so now it is truly main stream !!

Copy - Schelay McCarter pls credit.