Sunday, 2 July 2017

Vanity Fair Shoot - Immigration - Fashion can be Political - Student Project


This is an exceptionally interesting fashion narrative idea created for the highly commercial purpose of selling the luxury fashion brands collections via a fashion shoot for Vanity Fair magazine.
I encourage my students to think outside the box.
This is a innovative and bravely ironic concept created by one of my French Students called Lia Thabaret, her idea of using a reportage photographer to shoot models cast for their intrinsic idiosycratic beauty and ethnic diversity, aiming to high light the tragic state of migration at all costs in a confused and increasingly protectionist world makes the point that fashion can be subtley political and not superficial. 























 Styling - based on Catwalk trends 










 Stage 3 Art Direction 
















© fashiontent/Lia Thabaret - please credit

Schelay McCarter - 2017/18

Wednesday, 31 May 2017

Creative talent fostered by British Fashion Council Education Programme 2016/17

BRITISH FASHION COUNCIL 2016/2017 EDUCATION PROGRAMME
Attached image L-R: Rebecca Hoult (Burberry Competition Runner Up), Grace Grier (Burberry Competition Runner Up), Bashir Aswat (Salford University), Tim O’Sullivan (UCA Rochester), Sarah Mower MBE, Nandita Shah (Burberry Competition Winner), Elinor Renfrew (Kingston University), Steven Dell (Kingston University), Andrew Groves (University of Westminster), Richard Gray (University of Westminster)





The BFC Education Foundation congratulates their 2017 BA scholars who are graduating this week: Ian RichardsonJacob WeirHarriet CrowtherKitty GarrattLloyd James HusbandMatthew Needham and Polly Thomas as well as MA recipient Gabriella Sardena.

see their work below......

Sarah Mower MBE, Co-President of the BFC’s Education pillar commented: ‘The BFC Education Foundation scholars, for BA and MA are selected on the basis of their outstanding talent, from Universities across the country. Their work this year is the inspiring proof of the creativity, individuality and technical skills which put British fashion educators at the top of every international measure of excellence.

In times when art education is under attack and student debt rising, the determination of the BFC to ensure that talent is supported has been redoubled. I am delighted that the annual proceeds of The Fashion Awards are being devoted to funding the exceptional young people whose originality and new ways of thinking are needed to strengthen the future of the industry.

In addition, we are more than ever grateful to the individuals and companies who have responded to our call-out for donations for this cause. I'm sure they will be as excited as we are to see what brilliant people their money has enabled’

The British Fashion Council Education Foundation promotes excellence in British fashion education and supports the future talent pipeline for the fashion industry. In the last year alone the BFC’s Education Foundation has awarded over £100,000 across 12 BA and MA scholarships.




Gabriella Sardena's work 




Harriet Crowther's work




Ian Richardson's work 




Jacob Kane Weir's work




Lloyd James Husband's work

                 


Matthew Needham's work



Polly Thomas's work






The BFC’s education initiatives also support younger people looking to gain fashion industry knowledge and insight. National Fashion & Business Saturday Clubs are aimed at giving young people aged 14-16 the opportunity to learn about fashion at their local college or university, for free.  Additionally, the BFC works with a group of fashion employers and the University of Arts London to develop a Fashion Studio Apprenticeship. All of this support for young talent benefits not only the students but also strengthens the BFC’s aim to make Britain the best place to start, develop and grow creative, innovative businesses.

SCHOLARSHIP RECIPIENTS

BA & MA SCHOLARS: The British Fashion Council (BFC) is pleased to announce the second annual recipients of its scholarship to support undergraduate students. The BFC has been awarding students MA scholarships since 1998; through introducing an award to support BA students in 2016, the BFC sought to secure its legacy of support for talented students at every stage, safeguarding the opportunity to further education regardless of financial situation.

The funding, provided by the BFC Education Foundation, financially supports students with the ability and potential to make an exceptional contribution to the fashion industry.

Of those graduating this year, Gabriella specialises in Womenswear at Central Saint Martins; Harriet Specialises in Menswear at Sheffield Hallam University; Ian specialises in Womenswear at the University of Westminster; Jacob specialises in Menswear at the Manchester School of Art; Kitty specialises in Menswear Knitwear at Central Saint Martins; Lloyd specialises in Menswear at the University of Westminster; Matthew specialises in Menswear Womenswear at Central Saint Martins and Polly specialises in Womenswear at the Edinburgh College of Art.

Second year student Jessica Sheridon Grech is also receiving support for her BA Womenswear degree at Arts University Bournemouth.

CHARLOTTE OLYMPIA SCHOLARSHIP: The second annual Charlotte Olympia Scholarship was awarded to Sara McMullan, studying BA Footwear: Product Design and Innovation at Cordwainers, London College of Fashion. This scholarship is the first dedicated footwear scholarship to be offered by such an established luxury brand.

COLLEGES COUNCIL GRADUATE PREVIEW DAY

The BFC Colleges Council hosts an annual Graduate Preview Day for its Colleges Council members, an opportunity for fashion industry professionals to view the talent emerging from the UK’s top fashion colleges and meet the course leaders.

The BFC Colleges Council partners with a number of institutions and established brands on competitions to help support fashion students. Winners of the Burberry Fashion Designcompetition, the Fashion Monitor Outstanding Portfolio Award, the Topshop & Topman Fashion Design competition and WGSN Illustration Award were announced at this year’s Graduate Preview Day.

BURBERRY FASHION DESIGN COMPETITION
Winner: Nandita Shah, Kingston University - Nandita has been awarded £2,000 and a 3 month internship at Burberry
Runners-Up: Grace Grier, Ravensbourne and Rebecca Hoult, Manchester Metropolitan University - Grace and Rebecca have been awarded 3 month internships at Burberry.

FASHION MONITOR OUTSTANDING PORTFOLIO AWARD
Winner: University of Westminster - Westminster has been awarded two 1 year subscriptions to Fashion and Beauty Monitor

TOPSHOP AND TOPMAN FASHION DESIGN COMPETITION
Topshop Winner: Alexandra Danko, University of Salford - Alexandra has been awarded a 1 year internship at Topshop.
Topman Winner: Lucy Ward, UCA Rochester - Lucy has been awarded a 1 year internship at Topman.

WGSN ILLUSTRATION AWARD
Winner: University of Westminster - Westminster has been awarded two 1 year subscriptions to WGSN

PREVIOUSLY ANNOUNCED FASHION DESIGN COMPETITITONS

STRADIVARIUS FASHION DESIGN COMPETITION
Winner: Terence Cartwright-Foster, Ravensbourne – Terence was awarded a fulltime design position at Stradivarius and a £500 cash prize.
Runner-Up: Alex Ritchie, Manchester Metropolitan University received a £500 cash prize, and has subsequently been offered a fulltime position.

COACH FASHION DESIGN COMPETITION
Winner: Lloyd James Husband, University of Westminster – Lloyd was awarded a £3,000 cash prize to help fund the creation of his graduate collection.

posted by Schelay McCarter for fashiontent on twitter and facebook - Art direction for fashion CSM onsite and online short courses in kings cross London
http://www.arts.ac.uk/csm/courses/short-courses/journalism-pr-media-and-publishing/art-direction-for-fashion-online/