|My favourite signature Yeashin dress, cute !|
|Yeashin's Favourite dress from her SS2014 collection|
|We thought this was very Miu Miu we loved the sleeves, cute!|
|Last seasons A/W 2013 collection|
Yeashin was chosen by Fashion Scout as one of the “Ones to Watch” designers for this S/S 14 London Fashion Week. Yeashin launched her brand in 2012. She is a London College of Fashion graduate and was born and raised in South Korea until she decided to move to London and base her brand here.
The collection at Freemason’s Hall was very otherworldly. Almost like something out of a fictional book. The models looked like dolls with their plaited hair and flushed pink cheeks. Smock type dresses were the main feature, each in beautiful pastel colours; such as mint greens, dusky pinks, sky blues and golden yellows. Some of the models were also wearing sailor boy hats with a lace overlay.
Overall this kitch collection gave a very sweet, innocent like impression. It reminded me of the contents of a very glamorous dressing up box. Lilly Cole or Karen Elson would look fabulous in this collection on a Tim Walker style shoot.
I was lucky enough to briefly interview Yeashin after the show, as you can see I had to be quick.
What is your concept?
Countryside theme, where they are having a garden party. They eat lunch, they’re just talking and enjoying their time there.
Which is your favourite piece from this collection and why?
The last one, with embroidered flowers.
Which designers influence you?
Copy Connie Hateley - Fashiontent's Girl about Town