Monday, 3 May 2010

Mike Vensel Concept - Steven Meisel studio 54 inspired shoot













I would like to introduce you to Mike Vensel's label. Mike attended my Art direction course in April.
Based now in LA Mike originally trained as a graphic designer and in true American entrepreneurial style has also turned his hand to study fashion design. Greatly influenced by architecture in his work he has created 4 collections to date, each season has developed a new edge of style from the last leading to this A/W 2010 -11 which has a sexy, simple, body classic look reminiscent of and influenced by the 1970's iconic socialite designer then based in New York and frequenter of studio 54 - Halston.

During the course we look at editorial fashion shoots and what makes them work as a collection of images that tell a fashion story or sell a trend.
The Steven Meisel shoot -' I feel Love' below was one such shoot we examined -
The model is Natalia Vodianova Portman.
Mike really liked this idea and developed his brand promotion around this concept.

Please see below....

Mike Vensel's Brand promotion concept



Inspiration:
Halston’s 101 East 63rd Street Apartment in NYC / Disco Days


Mike's Concept:
After the party, crazy girl in her modern apartment loosing her mind

Simultaneously shot on film and video, for variation and extra footage

Pose and cropping




Hair and Makeup:

Clean makeup with a smoky eye, contoured cheeks and neural lip, messy tussled hair


The collection for Autumn Winter 2010 -11 Mike Vensel




The Location

The Boundary Hotel, London, Mies Van Der Rohe Suite,(Modern/Minimal)
Model : Zane Sila with Women in Milan.

Photography:
On camera flash, snapshot style, caught in the act, tight cropping,
overlapping edges of other images

Color Story and background look :
Black and gray clothes, gray, brown, back grounds, silks, suede, marble,leather, wood.

Please check my next post to see Mike's brilliant fashion shoot





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