Gucci with Alessandro Michele is going places this season....

Gucci collaborated with graffiti artist Trouble Andrew on a series of bags and prints that were used on ready-to-wear and accessories.

I totally rate the work Alessandro Michele is creating for Gucci this season.
Gucci is influencing the fashion selectors buying strategies as we see the big high street giants such as Primark H&M and Zara this season buzzing about the new Giucci effect ! 
I love this Gucci bag - so irreverent - clever and ironic ! taking on board a cult street fashion trend seen in London 4 years ago - see this mood board done in 2013 by a student on my course....
Join the 'art direction for fashion csm London' facebook page.
https://www.facebook.com/groups/328195217288856/?ref=bookmarks

Copy Schelay McCarter 

Street Style LFW Feb 16 by Chloe Curry for Fashiontent

© Photos and coverage Chloe Curry for fashiontent 

pls credit

Ashley Isham - London Fashion Week Feb 16 - Chloe Curry for Fashiontent

The Ashley Isham woman this season is more active and empowered warrior princess than  delicate aesthete muse. The Sportsluxe influence so prominent in the fashion forum for the past few years elsewhere has been embraced by Mr Isham with the introduction of hooded zip up jackets in go faster quilted fabrics. The mix of body con tailoring with opulent glitzy fabrics  verfiied this change of direction from past Isham collections. Plenty of shimmer was provided in the gold jacquard and smattering of glam disco sequins. Delving into the Isham dressing up box there was something for everyone,  ruffles galore sat upon shoulders and cut lines throughout the show and the accessory stalwarts were elbow length fingerless leather gloves. We liked it! The collection was for the most part very wearable. Ashley Isham shows would not be the same without an injection of theatre and whimsy. The styling decision to put curtain throwback rope over the top of heavy weight upholstery style fabric troubled us slightly, though we loved the headpieces, there was a wonderful crescendo moment when a flapper-esque bonnet with protruding 6ft foot feathers was sent down the runway, tickling the second row on the nose, the perfect fashion moment! 

Overall we felt the strengths of the collection lay in the bias-cut draped long length gowns, hooded sporty jackets, the headpieces and body con silhouettes, which were all skilfully constructed and tailored.

The freemason’s hall is a beautiful venue, always a wonderful space to embrace fashion verve. Thank you POPPR for inviting us.

Coverage, filming and photos Chloe Curry

Copy - Schelay McCarter 

pls credit fashiontent.

© fashiontent

Chloe Curry - Fashiontent's Girl about Town for LFW

Chloe Curry 

Fashiontent's Girl about town 

I studied fashion design with marketing & management at UEL.

My passion is fashion styling. 

I've worked at Dazed, Wallpaper magazine, ShowStudio and Alexander McQueen - I adore Nick Knight - he is such an inspirational photographer and so great to work with.

Recently I have been working with a British couture designer who elected to leave the fabulous Alexander McQueen team to build her own brand. It is wonderful to be involved at this conceptive stage and see the brand grow.

I am so excited to be covering some shows for Fashiontent. London is brimming with new innovative talent, thank you to Fashionscout, POPPR, EllaDror and NEWGEN for sending Schelay and I the invitations.

Chloe was Photographed for the Daily Mail wearing this look yesterday.

© fashiontent & Chloe Curry

Brand Focus - 2016 Calvin Klein Campaign

This Calvin Klein campaign is brilliant. Why ? Check out the models - all are successful or famous for something! be it having millions of instragram followers, or a sports personality, rapper, however they also street cast to show that could be you in your Calvins !   It taps into aspiration and at the same time allows us access to be part of the 'in crowd' - crowd being the opperative word here - as CROWD is what they want - millions of us posting snap chat or instagram images of us wearing #my Calvins sharing the collaberative process on facebook and buying into the brand to become members of the Calvin Klein Tribe ! 

genius! .....#mycalvins

copy Schelay McCarter - pls credit