Wednesday, 23 July 2014

ID Editorial White Hot - Art Direction for Fashion course - Schelay McCarter

This is the full collection of cropped and selected shots for the ID magazine fashion editorial called 'White Hot'. When the students directed the shots the fact that the landscape images would have a magazine fold through the centre had to be taken into account in the positioning and cropping of the images for printing and publication. Collaborating as a team of creative individuals is an important aspect of Art Direction. Being autonomous and at the same time maintaining the creative integrity of the group evolved idea is not always easy. This team collaborated brilliantly, the results below are testament to this. 

© Schelay McCarter - fashiontent CSM 2014 - pls credit