ASPIRATION
Fashion is transient, style is timeless , Lifestyle as the word reflects is about your life and the choices you make on how to spend it, this includes how you spend your money - or should I say your hard earned cash! With concerns about climate change and increasing fear of those out side our tribe spawning unrest both in the far east and closer to our shores in the baltic area of Europe we are more influenced by feeling safe and free - marketers who tap into these 'feelings' will capture our attention more than those who focus on churning out fashion trend focused material or content. Brands that link up with our lifestyle aspirations and feelings will get a following - to do this music nostalagia is very powerful for the consumer groups they are trying to attract. Not forgetting that each generation looks back with rose tinted glasses to the decade they were born -
This is not saccharine preppy Ralph Lauren - 2024 Lifestyle is pre loved - slow living with a thread of worn grunge, mix and match new with old, beautiful images with reality and masses of emotion - evoking nostalgia and a wish to recreate that which we as humans find important. HOPE !
