Monday, 4 August 2025

Editorial fashion content shoot & film story for Glass magazine 'Where the Light Fades' by Hayley Maybury Gross




























© Hayley Maybury Gross
Creative Direction Schelay McCarter CSM / Fashiontent 

The Team  

Art Direction - Hayley Maybury Gross
Location - The Codman Estate - Lincon - MA USA
Photographer - Agata Pospieszynska
Stylist - Charlie Harrington
Model - Esther Lomb - Elite
H&MU - TBC 

Hayley was a student of my 6 week online Art direction for Fashion short course in June.
Developing confidence in evolving her own unique aesthetic as a fashion art director for film and stills, we looked to locations local to Hayley as a stage set for her delightfully romantic story called 'Where The Light Fades' to show case this Fall Winter 25/26 Boho styles of beautiful florals, lace, pastel tulles, chiffons and silks by luxury brands Chloe, Dior, Givanchi, Nina Richi, Christopher Kane, Alberta Ferretti. 
Hayley is aiming to make her ideas a reality and pull together a local team to do a test shoot. 

Copy by Schelay - not AI !