Technology is a Tool not a Substitute for Living - an editorial fashion concept for Numero by Wendy Zhu AW25/26

© Wendy Zhu

Creative Direction - Schelay McCarter

Art Director - Wendy Zhu - based in China

Location - Xinzhuang Industrial Zone, Minhang District China

Photographers - Trunk Xu or @Chenman

Models - Cici Xiang - Firestorm models Shanghai - @cici_xiang or Xiao Wen Zu at Longteng models Beijing China 

Using an exclusively Asian creative team and fashion product, the fashion story that has evolved has a strong reference to the new an emerging creative youth of China who wish to engage with technological change and use it as a tool. Please check out the beautiful styling, creating a truly unique reference to the human influence on our environment, an environment that was created using technology as tools.  This concept can be interpreted in many ways. What to you see?

Copy Schelay McCarter