This Art Direction for Fashion project was created by Maria João Ferreira on my course Art Direction for Fashion onsite at CSM last week. Reflecting on her own creative background Maria researched her project looking at what she felt her creative DNA blueprint is.
Here is the result, more copy to come from Maria to explain her vision here and how the idea has commercial application too for fashion branding.
© Maria João Ferreira.
Creative direction - Schelay McCarter








































