Sunday, 25 July 2010

An Editorial fashion shoot - like a short film ...

This fashion shoot art directed and photographed in Firenze Italy is a great example of how like a film director an art director can be.
The creative team of photographer, models, stylist, hair and make up artists and art director can create a wonderfully evocative and compelling story to sell fashion with still images. Selling an aspirational notion, capturing the viewers imagination and making them want to be those people in that place is what it is all about.

The above fashion shoot is a modern day version of 'A Room with a View' by E.M Forster, set in Florence as was the book and famous film. It is simple and has an understated glamour. Beautifully photographed by Dee Ramadam this shoot is very well thought through and sequenced with brilliant attention to detail.

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