Thursday, 29 September 2011

Edie Campbell in Anya Hindmarch shoot - all in the detail...







I like Mulberry but not as much as I admire Anya Hindmarch hand bags......
Edie Campbell looks great in this film, and the brand shoot is perfect for the DNA of the AH woman. The Anya Hindmarch shop is in Pont Street London and well worth a look. A friend of mine was given one of the bespoke handbags as a thank you from one of her grateful property clients. The service allows a personal message to be placed in gold leaf inside the bag as well as the owners name. I was impressed.
In the current tough retail competitive market, having a quality service offer that is different to other competitors is a good business decision. In the high end luxury market customer service is key to raising sales and loyalty.This is clearly proving a successful formula for Anya Hindmarch whose profits have seen a very healthy and steady increase and a resulting rise in market share internationally. 

Copy Schelay McCarter







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