Tuesday, 20 September 2011

Jane Bowler - Day 3 LFW SS12

It was a Sunday morning mass of a different kind at LSO St Luke’s, the stunning church venue for this season’s Blow Presents showcase on Old Street, on day three of London Fashion Week. This season’s showcase included collections from Jane Bowler, Fanny & Jessy, Liberum Arbitrum (designed by Shinsuke Mitsouka) and Eleanor Amoroso, all of whom have already garnered international press coverage, including prestige publications such as Vogue Italia, Another Man, VICE, and VOLT Magazine. Given the calibre of these young designers, it was a very eagerly anticipated show, and the atmosphere was electriv, something that was enhanced by the fantastic music by Joe and Will Ask at Red Bull Studios; it not only encapsulated the tone of each individual collection, but worked in perfect harmony with the gothic romance of the venue.


Bowler is known for her innovative approach to knitwear and her SS12 collection showed just how talented she is; it is hard to believe such an accomplished collection was created by somebody who only graduated a year ago. Bowler’s playful collection was a riot of colour that evoked images of the Caribbean – mesmerising turquoise was complemented by bursts of bright orange, whilst vibrant feathers and fringing evoked tropical birds. Perhaps the greatest success of the collection was not Bowler’s ability to bring a smile to even the surliest fashionista’s face, but in her transformation of everyday materials, that the majority of us wouldn’t look twice at, into something beautiful.

Words & Photos for fashiontent by Sophie Hollins - please credit

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