Monday, 17 September 2012

Jane Shepherdson exclusive interview and preview of the Whistles fabulous SS/13 offering


Jane and I looking through the Whistles Collection for S/S 13.
Finish and quality is very important to her....classic style with a modern twist is her vision for whistles..........
The Whistles woman is sophisticated and unpretentious with a busy full life, her wardrobe needs to suit her lifestyle.......
Bold Prints scattered in with nudes, neutral blues and brights formed one element of Jane's vision for Summer 13
Whistles hand bags in co-ordinating bright lime and classic black, all bound to be a best sellers
It was a real pleasure to meet Jane Shepherdson the Chief Executive of Whistles yesterday in a beautiful sunny suite in the Savoy Hotel London. Jane has 
an impressive reputation in the fashion industry. Formally Jane made a name for herself in the early days of 'fast fashion' at Top Shop making cutting edge decisions on style based on the style choices of Kate Moss, thus paving the way for Moss to launch her own collection at Top Shop....
Jane is an ethical fashion player now - and disapproves of the high volume low quality exploitative aspect of fashion production that brings in high profits.....but is not conscience based ....
Jane has pulled together an impressive collection of coordinating wardrobe building style zones that can be crossed over and merged....animal print has clearly been a successful seller becoming she agreed something that every woman should have in her wardrobe....
I liked the fabric texture offering in each style zone .....this gave depth and quality to each style zone where there was printed lace, jacquard, tulle, silk , satin and simple cotton jersey.
The collection is made in eastern Europe Jane told me lamenting the loss of the British fashion manufacturing industry. Whistles have looked into producing here in the UK however cannot find quality production facilities in the UK unfortunately. 
Easy to wear shapes in white and brights, classic Monocrome with nudes and neutrals make this a  winning collection that I certainly would want to buy into. 

Copy schelay McCarter pls credit
Photography - fashiontent  copyright G J

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