Thursday, 1 November 2012

Auraley ( London) - New Luxury children's sleepwear brand for ages 2- 8 yrs


Photographed in August Maisey here is modelling the Isabel nightdress from the new Auraley luxury sleepwear collection on location in fashionable Islington London. The house we used belonged to a TV producer and was on the books of a top location company. As you can see the room has wonderful natural light and a vivid green vine growing up the ornate Victorian balcony railings giving us a perfect backdrop for the shots.

Maisey modelling the Auraley 'Kate' Pyjamas, made from sumptuous soft cotton - £70.00


Poppy waiting patiently for her photo to be taken modelling the next phase of the Auraley collection of rich Autumn colours.

Maisey loved holding this Violin so much it inspired her into to taking lessons....

The Auraley brand shoot takes shape


Maisey practicing her technique for our photographer  

Both Maisey and Freddy previously modelled Burberry S/S 2011/12 children's collection.

The website has a brilliant high res zoom function on all the sleepwear styles so all the high quality and finish detail can been seem before you buy...



Freddy was a real treasure to work with....this is a shot I took to check the styling on the shoot.

The best in children’s Luxury sleepwear.


Launched today Auraley is a beautifully styled, high quality collection of designer childrens' sleepwear using sustainably sourced, wonderfully soft and sumptuous quality fabrics. 

For children age 2- 8, Auraley is the brain child of successful City lawyer, Kate Bennett ReaKate had always dreamt of combining her love of creative design with her entrepreneurial spirit.  It occurred to her in 2009, upon the birth of her children, that there was no reason to delay making her dream a reality. The seeds of Kate's vision for a new luxury sleepwear brand for small children started to take shape and germinate over the next three years, culminating in the launch today. 
Like anything worth having it has been a long and at times frustrating journey for Kate in her quest to produce an eco friendly, quality collection for the high end sector of the children's apparel market. 

The label is London based and proud of it. 

High quality manufacturing and styling finish is a fundamental requirement in Kate's vision for the Auraley Childrens' Luxury Sleepwear brand. 
This seasons beautiful Auraley collection is lovingly created by a small, luxury focused manufacturing company based in Europe. Kate is already working with them on a Autumn /Winter 2013 collection to be revealed later in the new year at Bubble London.

I have been involved with the project right from the start working with Kate on the branding vision, Art Direction, project management of the brand and online shop 'buy from' photography and PR.  Website realisation and design by Nik Lodge and Steve Sage. It is wonderful to see Kate realise her dream.....

A full page brand campaign was placed in top children's magazine Angels & Urchins today. 

Auraley will be available for Buyers at the premier Children's clothing fair Bubble London at the Islington Design Centre on the 27th and 28th January next year.

Orders can be taken now from the Auraley website.  
With Christmas and the holiday season around the corner Auraley makes the perfect gift for children to wear on Christmas eve....making the celebration that bit more luxurious and indulgent...


Check out The Little style Book where the very best of children's clothing can be found.   

Prices start at £52.00 

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