|Clare and Isabel who will be shooting their concept 'Japanese Tourist' with Photographer Raul Rosillo|
|Sara and Ayesha did their editorial fashion shoot called 'Little Girl Lost' with photographer Laura J Powell|
on location in Highbury last weekend for The Issue magazine...
|Techy Mike Tull organised the organic projections, very effectively...|
|Sample of the concept, the photo is by Ayesha who took record shots of the shoot on my advice...|
|The Creative Art direction Team headed by Sara and Ayesha....|
|More talent in the form of Isabella and Rosie part of Team 2 on my Art Direction for Fashion course - who with Zaida and Laura were the brain children of a fantastic fashion forward editorial idea called 'Stride of Pride' for Love or ID magazine...|
|Here we have the spread as the girls would like it to look in the magazine along with superb fashion forward copy...|
|Shot in London's Spittlefields early in the morning (on my advice as light better and streets empty) the model Hannah Hardy from Elite Models worked the look perfectly with expert guidance from Christo and the team...|
|My rough notes at a tutorial time meeting with Laura and Zaida giving page lay outs and fashion copy guidance|
|Rosie and Zaida ( make - up ) lay out the collection of fashion trend lead shots to show at Granary road to show the Group last night...|
|An oversized boyfriend's jacket and lingerie styled superbly here by the Art Direction team....|
|Team 3 headed here by Camilla showing the rest of the group the results of their Art Direction project..|
|More of the shoot images on Camilla's Mac Book....|
|The Proactive and talented Group viewing Ayesha and Sara's work|
|Decorations on path to St Martins Granary Road site|
Armed with their Art Director's hand book (written and provided by me on the course in week 5 ) and lots of advice and encouragement my student teams set about coming up with a fashion forward vision / story for S/S 2013 then setting about sourcing their own creative team - finding a photographer, ringing the model agencies to use new faces , sourcing hair and make-up and booking locations as well as considering copyright and budget issues where haggling and negotiation skills are essential, inspiring the team to do things for the good of their portfolio enrichment....
Ksenya, Sybille and Valeria had wonderful professional fashion forward presentations for S/S 2013 which they will develop into fashion shoots later.
Copy and photos Schelay McCarter