The Bold Capsule - SS23 - Schon Magazine - Art Direction Nuria Roig

 

Nuria Roig - Art Director 

Based in Barcelona, Nuria recently completed a 6 week online short course on Art Direction for Fashion with me. Nuria is a qualified Graphic designer and recently gained a masters in Art direction in Spain. She currently works for Spanish owned Mokiato Sports Company as a Graphic Designer / Art Director.

On the course I encourage my students to develop projects that reflect what they find beautiful and we explore the emotional functionality of product through image making focusing on building confidence in their own USP as fashion content originators. We look at multi media fashion and film preproduction planning and how to sell ideas in a structured 3 stage presentation format to industry standards. I am confident Nuria is ready to hit the ground running as an Art director. 

After evaluating her recent fashion narrative project I can see that Nuria would be a perfect candidate for an Art direction/Graphic role at a luxury online retailer such as Jill Sander (OTB) or mainstream fashion leading retailers such as John Lewis, Marks and Spencer or INDITEX - ZARA or H&M - & Other Stories. She has a instinctive feel for fashion style and how to make the most of the looks in story telling. 

© The Bold Capsule - Nuria Roig

Creative Direction & Course Tutor Schelay McCarter

Art Direction for Fashion @ CSM Short Courses Online

Showcase - 2023 - Glamorous Resilience - Concept for Dazed Magazine

Magazines operate as PR machines , nothing is free - 

Editorial fashion shoots come in many formats - mixing fashion brands in styling cocktails to show case a trend that season or featuring just one brand over a story feature. 

New ideas are hatched via these low budget shoots and allow creative teams to show case new ideas in the hope that these will get them noticed for advertising and commercial retail work with higher budgets and fees.

Which fashion brand might be able to tap into the idea show cased above? 

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This project was originated on my CSM UAL course Art Direction for Fashion.

Well done Freja and Najmah.

Copy by Schelay McCarter