ARAKII Brand Campaign design and content creation by Milagros Massone

© Milagros Massone

Mila is passionate about fashion and a smart visionary fashion content creator - 

nothing is too much trouble for her, a self confessed perfectionist and avid researcher into the creative psychology of luxury brand market placement with a focus on what makes us connect with the material world around us she has developed a distinct directorial USP - She was an outstanding student on my Art Direction for Fashion online course at CSM, here is the project pitch / visual contract she evolved on my course for the ARAKii brand.

More about Milagros Massone

Milagros Massone is a creative specialising in fashion-focused art and creative direction. She studied Design at the University of St Andrews, graduating in July 2025, and began her career working as a professional makeup and hair stylist at Mechi Miqueo Studio. 
Her background integrates trend research, aesthetic identity development and visual production across fashion and beauty. Her training includes an annual professional makeup and hair certification in Argentina, advanced studies at Makeup Forever Academy in Paris, and masterclasses with Mia Connor. Her work spans social, bridal and editorial projects, as well as fashion shoots. Her experience at the Studio played a key role in shaping her transition into the fashion industry.

Following graduation, Milagros further refined her creative direction skills through courses in Creative Direction and Branding & Communication at Vogue College of Fashion, alongside an Art Direction in Fashion short course at Central Saint Martins. She is currently developing her creative and art direction practice within the fashion industry, with a growing focus on haute couture and a long-term interest in exploring the intersection of fashion and beauty.

Creative Direction and copy Schelay McCarter -