Storytelling in Film and stills to sell, product by creating an emotional connection in more likely to induce a sense of loyalty to the brand, this emotional spike can promote sharing and spreading the word via social media jungle drums - see this example from Amazon. How does it make you feel, then think about Amazon?
Film and stills compliment each other when used together cleverly.
https://lebook.com/lacreative/joy-is-made-amazon-christmas-advertising-2022-2
Copy Schelay Mccarter (23)
DIRECTOR
Taika WAITITI
PRO
DIRECTORS OF PHOTOGRAPHY
Mike BERLUCCHI
PRODUCER
Hungry MAN
PRODUCTION
Lucky GENERALS
FILM EDITOR
Chan HATCHER
