Jennyfer Paton a french student of mine based in Paris developed her unique take on story telling with me recently on my ONLINE CSM art direction for fashion course.
WE ARE for M Le Monde Magazine is a stylish concept to sell fashion in tune with the zeitgeist of the moment of style rather than fashion trend led. The clothes as armour - part of who we are - representing our personality - I love Jennyfer's London location ideas, featuring gritty, brutalistic urbanism, the styling, story direction part of this journey of two people as they hang out together is approachable and relatelable. It is a well planned aesthetic vision and I am hoping the theory will be developed into practice on a test shoot in London. Jennyfer's dream team photographer is first choice Glen Luchford, with back up of David Sims or Greg Kadel.
Aim to create timeless images that transcend the commercial purpose and have a feeling of art -
Art Direction - © Jennyfer Paton
Creative Direction - Schelay Mccarter
