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Monday, 7 July 2014

Photo shoot Kim Watson - 'White Hot ' Shot 2 CSM London

Molly the Art Director had a very clear idea of what she wanted for her shot as part of the group's narrative vision. 'Less is more' was required. All the women represented and styled in white on this editorial are strong and independent, in tune with their own style. This was image was shot at 11am in the morning on a very hot day. The sky was this blue ( my iphone took this !) not a cloud in the sky with a cool gusty breeze that ebbed and flowed across the urban landscape onto our elevated terrace at CSM in inner City Kings Cross London. Photographer Kim Watson's technical know how with his assistant Ben Hay was essential inorder to get this shot and manipulate the harsh shadows caused by the over bright conditions. A hazy day would have been more perfect for the shoot. However the shadows we have here added to the drama of the image. Standing on a box grecian goddess like Maya created the look Molly wanted perfectly.

Tethering made it easy for the Art director to see the images as it was shot to give feed back when required.

Siobhan Drew created Molly's Make-up and hair look following the Art Directors directions perfectly.

The Results

Photoshoot Kim Watson - The 'White Hot' shoot - shot 1 CSM London

Manna is captured jumping to give energy to the image

Manna getting ready for shot 1

Directing in progress

ready for action

Showing Manna the Art direction planning board so she understands the concept and what is required.

Kim taking the shots whilst Viola Bea the Hair and make- up artist asks the Art director if she is happy with the hair in motion

Viola Bea doing Manna's hair

ready to go live with the action shot

Yana's Art direction board helping to block out the bright sun whilst the shots are tethered so the students can see each shot as it is taken on the imac screen.

Manna about to jump again !

The stylist / Art Director Yana fits her bespoke suit design on model Yanna

The Results

Photo shoot Kim Watson Granary Building CSM - Casting and Location Recce

Kim Watson and my team of Art Direction students before our casting meeting on Monday 30th June at CSM London.

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The model calling cards for casting

Maya stood out as special. I had cast Maya earlier the previous week and was pleased we had been given a First provisional by Models One for the 3rd July. This is my casting shot of her in CSM reception!

Models One sent me 3 other girls with First provisionals to cast on the first day the course. The student Art Directors agreed with me that Maya should be used though not able to get to this casting. It was also the students decision which 2nd model we used for the shoot. Manna the West Indian model above was the unanimous choice. I then confirmed with their agency that we would like Maya and Manna for our shoot and sent the model agency the shoot call sheet. It is normal practice to provide lunch for the Models on shoot days and is part of their contract.

Kim Watson and the students took record shots of the girls for the casting meeting before a final decision was made.

Manna's casting record shot

Students taking their own record shots

Laura's Model casting shot for meeting

The Location Recce

The CSM Granary Building roof terrace here was to be used for the first 3 hours of our Thursday shoot. The weather forecast was good - a big relief! We had the back up of the St Martins Photographic studios should it rain. Elle Magazine has previously used the roof terrace at CSM last year for a fashion shoot.

The CSM Granary Building interior

Students doing a location recce of best lit areas to direct the photographer to take their fashion shots - so that they can coordinate the shoot order and time manage the 7 shot sequence

© Schelay McCarter Fashiontent pls credit

Sunday, 6 July 2014

Student Work - Photo shoot Kim Watson CSM Granary building - Concept Planning

This is the story of last weeks London/Milan Dual Art direction for Fashion course - I taught the London week where the students planned their own EDITORIAL fashion photoshoot for a magazine of their choice using a top pre booked professional fashion photographer ( Kim Watson ) new face models from one of Londons top Model agency Models One and experienced hair and make-up artists.

The students are now in Milan doing their 2nd week looking at fashion business aspects of promoting brands on the web, app, and mobile devises.

http://www.arts.ac.uk/csm/courses/short-courses/fashion-and-textiles/summer-school/fashion-marketing/london-milan-art-direction-for-fashion-summer/

Spring / Summer 14 fashion trend focus on a whites wardrobe and how to style to look cool and sexy in the city

This was sent to the make- up and hair artists before the shoot

Kim Watson was booked by me for the shoot. He was Annie Liebovitz's assitant for 10 years.

The Creative Team

Photographer - Kim Watson

Production Director - Schelay McCarter

shot 1 - Art Director - Molly Bridwood

Shot 2 - Art Director – Yana Kuznetsova

Shot 3 - Art Director - Anabel Kim

Shot 4 - Art Director - Aurelys Irizarry

Shot 5 Art Director - Livia Cereri

Shot 6 Art Director - Sui Fan Fannielewis Lee

Shot 7 Art Director - Begum Erbas

Hair and Make – up - Viola Bea

Hair and Make – up - Siobhan Drew

Models – Models One – Manna and Maya

Photographer’s Assistant - Ben Hay

These boards below were used on the shoot to brief the photographer and his assistant. They were evolutionary working boards for planning the shot order dependant on the model choice order and narrative vision of the team of Art Directors. Each student Art director planned and Art directed one of the shots in keeping with the team's agreed narrative vision.

additional board that goes with shot 4 ( Fannies )