Student Shoot Production- Art Direction for Fashion for the Kisshoten brand

The team

planning they composition and position for the first shot

Eva's initial inspiration

mimicked here very effectively

Hair and make-up being done

Eva's Mood board

Taking the shots

checking out the frames in the warmth of the car

'Hi Schelay,

I hope you are well! Our Autumn Art direction for Fashion course with you was a great inspiration for us and I finally decided to group with Gumer del Olmo from the same course who agreed to do the styling for my project and I thought it would be good to show you what we did. My friend sources amazing vintage kimonos right from Japan for her brand Kisshoten, so I made this project as a lookbook for her, and in the end I photographed it too'

I am so thrilled to see this shoot Eva sent in for me to see.

About the story: Eva took inspiration from the old Hokkusai woodcut "A sudden gust of wind", which Jeff Wall remade as a photograph later (images attached) - She liked the idea of the flying kimonos blown by wind on a greyish sky/landscape backdrop, flying hair, imagining a lonely figure on the horizon, lost in thought. Eva wanted to emphasise the lightness and delicacy of the silk material. She made a quick mood board upfront, which is on here too.

She said she was lucky to get a model from an agency for testing, and a professional make-up artist Eli Wakamatsu.

Here is Eva's account of her shoot

The shooting day itself was actually quite adventurous. We all met early in the morning, and took off with a rented car, 6 people in the car plus Emilie's (the person behind Kisshoten) little daughter, and headed towards Camber Sands, where the shoot was supposed to take place - apparently one of the windiest places in England. We were super unlucky that our car broke down just on the edge of London, and we had to wait for two ours for a truck to be towed back to London and get another car. Finally getting to Camber Sands late in the afternoon, we only had about two hours for the whole shoot to be done before the sunset! There the team really proofed super hard working - first the Serbian model Kristina, who was literally freezing in the strong wind! We took a real petrol powered leaf blower with us in case it wouldn't be windy enough, but there was no need to use it at all - the wind is unbelievably strong at this beach!

The only thing I would advise anyone else to do - get a permission to shoot at a public location such as this! We were very lucky, but next time the local guard may not be so friendly any more!

I'm also attaching a couple of behind the scenes shots as you asked and these are the people from the team:

Check out the Kisshoten website
http://kisshoten.com

Kimonos: Kisshoten

Art direction and Photography: Eva Kubickova Pina Rodrigues

Make-up: Eli Wakamatsu at http://www.emmadaviesagency.com/

Styling: Gumer del Olmo

Model: Kristina A at Milk Management

©Schelay fashiontent - 2014 /15 

© Eva Kubickova Pina Rodrigues

Day 1 LFW Lulu Liu A/W 14/15 - Innovation in Bloom

There was a real buzz at Freemason Hall on the first day of London Fashion Week AW14/15. We waited patiently for Lulu Liu's premier of her AW 14/15 collection and we were not disappointed. What a show it was. An intern at Alexander McQueen and Giles Deacon two very contrasting British fashion names one could see their influence at play in this collection. I particularly loved her print designs. The white architectural silhouettes worked well too and contrasted well with her modern kimono referenced print designs.   

Fashion educated at the London College of Fashion this is Lulu Liu's 5th season at London Fashion week for AW14/15.  A talented designer she came over from China in 2008 at the beginning of the mammoth economic boom in her home country.

She developed her signature style of quirky tailoring mixing East and Western influences to create a unique style all of her own. Recognised by the fashion establishment in London Lulu Liu has been exhibited at the V&A as well as the British Royal Ballet. 

http://www.lulu-liu.com/

Copy and Photographs Schelay McCarter pls credit 

Day 1 - London Fashion Week AW14 'PINGHE Perfect' !

On Friday evening in Freemason Hall Covent Garden PINGHE presented her  Autumn/Winter 2014 collection. 

At the start of the show, the colour palette was monotone, black and white with deep reds, and accents of shimmering gold and gummetal metallic. The silhouette was clean and lean, the look space age muse with a strong sense of femininity. Key items were the structured skater and fluted pencil skirts, combined of course with sneakers (an interesting element that we are seeing a lot in catwalks is the mixture of sports concepts with luxury elements). The richness of this collection is in the textures. The fabric textures and contrasts were mixed in a inteligent way: neoprene, molten leathers, transparence plastics, softness of furs and heavy wools, everything tuned in and worked in a symbiotic way.

The ethereal image of the models was conceived by Bill Watson, Toni&Guy artistic team curated the hairstyles and Jo Sugarand's team created the make up.

A Beautiful collection! Congratulations!

With thanks to Sandra Gorina for covering this show for fashiontent this season.

Check out fashiontent on twitter and fashiontentt on instagram too
This is only Pinghe's 2nd season and her collection is already stocked in Harvey Nichols London.

Here is last seasons report http://schelay.blogspot.co.uk/2013/10/lfw-ss2014-ping-hes-impressive-debut.html

Day 3 - London Fashion Week AW14 Kristian Aadnevik - 'Glamour Clamor'

When I arrived at the Kristian Aadnevik show on Sunday night, a vodka-fuelled cocktail party was in full swing and it wasn’t hard to imagine you had arrived in Tbilisi, Georgia, the city that inspired the AW14 collection. Eastern European beauties cloaked in fur and Louboutins rubbed shoulders with glamourous London socialites, many of whom were wearing his designs.

The collection itself was loved by its audience, particularly its star-studded front row, which included cast members from Made in Chelsea and Meet the Russians. It was easy to see the connection with the Georgian inspiration as Baroque, Classical and Persian artistic styles that are so often found in Georgian architecture were weaved together to create beautiful and intricate lace and silk chiffon dresses. Despite an eclectic reference point, the collection was uniquely identifiable as Kristian Aadnevik, with the label’s signature leather and studs contrasting with the delicate designs.

Particularly striking pieces were a smoky blue-violet silk chiffon gown with black lace sleeves, a gold lace corset dress and a jacket in a black and gold baroque print, which was arguably one of the most wearable pieces from the collection. Another notable piece was a powder grey fur coat with diamante detailing at the elbows that had several people in the front row ready to order it at first glance.

Whilst the collection didn’t particularly offer anything new or innovative in terms of design, it was rather refreshing to see a collection at London Fashion Week that was unashamed in its glamour, femininity and beauty, something normally more at home at Milan Fashion Week. Fans of the label’s previous collections will not have been disappointed and it will no doubt soon be making appearances on the red carpet and pages of top magazines the world over. I’m already excited for the next collection from Kristian Aadnevik. 

With thanks to Sophie Hollins fashiontent's original 'Girl about town' for reviewing this show.

London Fashion Week A/W14 - Looking forward to more shows today

Day one of London Fashion Week was not marred by the bad weather and high winds. When you are surrounded by so much creativity and super people to chat to the weather gets forgotten.
High lights were the fantastic and innovative talent showed cased at Freemasons Hall with Fashion Scout. All the shows were good yesterday however the 'Ones to Watch' really impressed us all. Each collection was contrastingly unique and clever twists of tailoring/knit ingenuity translating into very wearable pieces. I will review the collections later here and for STATUS magazine to be published soon. Off now to see more shows.

Watch this space.

Copy and photography Schelay pls credit

New York Fashion week AW14 - Jenni Kayne & muse Carolyn Bessette Kennedy

My favorite American designer from the New York shows

I had not heard of Jenni Kayne until I started to look through the show reports from Autumn Winter 14 New York Fashion Week. There is a relaxed easy to wear confidence to her clothes. Kayne is based in LA where she began designing at just 19. Her woman is understated and sexy. Carolyn Bessette Kennedy if alive would have been the perfect muse for this collection. A much forgotten style icon I have always admired Carolyn Bessette's  'less is more' classic style.  

This is the only collection I have viewed where the model is wearing sunglasses - it adds to the easy unpretentious glamour of the look!

Copy Schelay McCarter 2014

Saville Row - Luxury Fashion Brand Shoot for A/W 14

The Location with red sports car in drive as prop ready for shot 1 

Hair stylist and models wait for next shot's direction

Our brilliant photographer taking shot two that morning whilst the light was good on the East Side of the house.

Much needed lunch break after an early 7 am start, we all got up at 6am in the morning to ensure we got good light as this time of year it starts getting dark at 3.30 pm

One of the models waiting to be dressed and styled 

Red sports car and models being directed by the photographer and I.

Red Morgan, Harpers Morgans.co.uk of Kings Langley
http://www.harpersmorgan.co.uk 

The production team of 19 assemble watch and or take part for one of the shots.

The light is beginning to fade in the afternoon, the next 2 shots were taken inside the house.

Production Company

Fashiontent Production 

Team of 19 talented people - date Jan 2014 on location in London UK

The team has to remain confidential for copyright reasons - once all is live and published this can be revealed with my client's consent.