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| 357 Portobello Road |
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| music and fashion - a great mix! |
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| and the band played on.... |
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| Josefin Orving in a Coco Fennell dress.... |
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| Tamarisk explaining her vision for 'Chic Freak' in London's fashionable Portobello Road.... |
Chic Freak Boutique - 357 Portobello Road
As Samuel Johnson once
said “ when one is tired of
London, one is tired of life: for there is in London all that life can afford”
For this reason when I
was invited to the launch of a new Boutique called Chic Freak, 357 The Portobello road in one of the most interesting and fashionable
parts of London I made sure it was in my diary…
For those of you who
have never been to Notting Hill
it is an eclectic place with it’s own tube station on the Central, Circle and
District line and resident to a rich cultural mix of nationalities, where the
fashionable and posh live comfortably side by side with the ethnic, edgy and
avant-garde.
Chic Freak is a Concept Collective Boutique and represents
this demographic perfectly. Portobello Road is the artery that runs through
Notting hill’s heart.
The launch party was in
full swing when we arrived fashionably late…
Sitting in the Chic
Freak shop window a Jazz band
was playing quirky catchy melodies whilst the guests chatted and sipped
Champagne. Senior Manager Josefin Orving and the Chic Freak girls modelled their favourite pieces from the
extensive collection, whilst guests viewed the tantalising collection of
carefully selected pieces of fashion draped or hung around the edge of the
glamorous shop interior.
Owner Tamarisk East has collected a dream team of talented fashion
stylists. A self confessed and reformed party animal make up artist Tamarisk
told me her vision was to have a living and breathing fashion business that not
only sells the latest in fashion innovation and show cases new London design
talent but also offers a ‘make up’ service that compliments and adds that vital
finishing touch for a glamorous night out. Front of shop is the fashion arena, back of shop is a makeup and photography sessions studio perfect for a creative
team to use in the Notting Hill area for preparing for a photo shoot. Like New
York, London is a treasure trove of wonderful locations perfect for fashion film
or editorial promotional shoots.
I spied three things to
add to my ‘aspire to have’ list – one was a pair of cleverly structured unique
shoes designed by Julian Hakes
that would look amazing with jeans or a skin tight dress, the second was a
fabulous wafting black floral Coco Fennell Ossie Clarke inspired dress, perfect for work or dressed up for a
party with 1970s inspired make up by Tamarisk and her team and the third a
‘statement to make’ Claudine Abu Sawan hand bag.
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| An Aladdin's cave of London style creations.... |
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| James Hake and Terry De Havilland shoes |
For more information
about Chic Freak check out www.chicfreak.com
Address – 357 Portobello
Road W10 5SA
Tel – 0208 045 4192
Best tube station -
Notting Hill for a must do walk down Portobello Road
Film to see - Notting Hill – staring Hugh Grant and
Julia Roberts
Check out award winning Spanish website/magazine based in Madrid ''Les Do It'
http://www.lesdoit.net/chic-freak-london.html for the article in Spanish. I am looking forward to working with Lesley the Managing Editor at London Fashion Week soon....
She interviewed Denzel Washington last week lucky thing!!!
Check out award winning Spanish website/magazine based in Madrid ''Les Do It'
http://www.lesdoit.net/chic-freak-london.html for the article in Spanish. I am looking forward to working with Lesley the Managing Editor at London Fashion Week soon....
She interviewed Denzel Washington last week lucky thing!!!
Copy Schelay
McCarter, pls credit
