Tuesday, 26 February 2013

LFW A/W 13 Day 1 Apu Jan Collection

Apu Jan show

Day one of LFW started rather promisingly this season - glorious sunshine and a champagne reception before the Apu Jan show. Held in the stunning Freemasons' Hall as part of the Fashion Scout schedule for AW13, guests were treated to drinks from Milk, Tea and Pearl before the eagerly anticipated show from the recent Royal College of Art graduate. 

Apu Jan's 'Petroleum' collection took inspiration from the ocean, the transformation of underwater creatures over millions of years and the fast disappearance of fossil fuels. This was most noticeably evident in the colour palette of charcoal greys and smokey blacks, which came in both solids and unusual prints. The somber mood was brightened with flashes of cobalt blue, particularly eye-catching in the form of an ankle length, pleated skirt. Favourite pieces included a turquoise and black printed dress that was reminiscent of a kimono and the beautiful, draped skirts in grey and white print. 

The success of this collection was in its masterful merging of traditional Eastern formal dress shapes with modern knitwear. The result was a collection that was as flattering as it was wearable. It was innovative and distinctive, but it's simplicity showed a sophistication beyond that of most young designers. It was easy to see why Apu Jan's graduate collection had been featured in Wallpaper* and on Vogue.com

Unfortunately Michael Harvey and Steve Turvey fashiontent's photographers were covering other shows and were unable to get shots of this one, but at least Sophie managed to capture the essence of the collection

Copy and photography - Sophie Hollins Fashiontent's girl about town - pls credit