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| Top model Olivia Oldham Stevens from BMA models wearing Mary Me-Jimmy Paul dress here was perfect for our Beyonce inspired styling concept |
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| A difficult dress to style and wear, Olivia made this Mary Me - Jimmy Paul dress look fabulous.... |
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| Mary Me Jimmy Paul look book image |
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| The dress as it looks on the hanger |
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| Olivia in the Roberto Piqueras Top and body suit, stylists own shoes |
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| A strong 1980s look here .... |
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| Roberto Piqueras look book image. The brand is unisex... |
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| looks good on the hanger |
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| skin tight body suit on the hanger |
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| Olivia wearing the successful rapper and song writer Taio Cruz's RXTR label cap sleeve white T shirt, styled with Top Shop shorts and socks |
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| Olivia striking up a more sporty pose here |
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| RXTR is for girls and boys...an easy to wear urban street style, |
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| The brand RXTR Look Book image |
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| The T shirt on a hanger before the shoot |
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| Alina creating Olivia's Beyonce look whilst Steve the photographer prepares the set... |
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| planning the shots, preparing the styling |
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| The set in the Michael Harvey Studio - Steve Turvey preparing to shoot for us.. |
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| Olivia working the look.... |
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| Fam Irvoll jacket and skirt ( my shoes ) |
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| Fam Irvoll Granny print Jacket and bouquet skirt with a white body T shirt. |
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| Fam Irvoll 'Look book' image of jacket |
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| Granny print jacket |
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| Close up of skirt on hanger, with the Fam Irvoll signature cartoon illustration and 3D detailing |
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| We were having to work quickly, here I am adjusting the skirt to perfectly sit on Olivia's waist |
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| Olivia in the Mary me - Jimmy Paul feather dress... |
Here are four innovative
designers who have launched their labels in London. My team and I looked at
their current Spring Summer 2013
collections and selected the pieces we felt best represented the individual DNA
of each brand. We wanted to inject some sex appeal and street cred, styling the
clothes to reflect the style of Beyonce the 'Queen of Cool'.
Mary me - Jimmy
Paul
The collection called
‘Riviera’ takes inspiration from a cacophony of retro styles and influences.
The look is a boundary-pushing wonderland of fashion wizardry; the effect is a
riot of bright patterns and bold textures.
The inspiration is a
combination of contemporary divas and the Grey Gardens concept of what is
insane or fashion forward.
Roberto Piqueras
This is Roberto
Piquera’s 11th Collection. He pays homage to the rich and varied
graphic plumage adorning the inner city Chavs and Youth culture tribes found in
his ‘manor’ of East London. Roberto Piquera’s signature style is androgenous
and unisex in nature. As a result this collection works well on and off the
hanger!
RXTR
Taio Cruz is an British
born aspirational Jay Z. Principally a music producer and successful song
writer rapper Taio Cruz is also interested in style and fashion. This versatile
collection is for both men and women. A simple design
philosophy of comfort and cool style in easy to wear monochrome this collection
can be found to order on
Fam Irvoll
Fam Irvoll is Norwegian
and gained an MA from St Martins in 2008.
Her signature style is
based on 3D elements, Cartoon references and a bold use of colour.
For her Spring Summer 13
collection presented at London Fashion Week Fam took the vintage homage trend
‘Granny chic’ and developed it into a very wearable quirky collection. Clashing
narrative coordinates of cardigans, little skirts, big baggy jumpers make this
a very covetable collection.
The fashiontent team
Photographer - Steve Turvey
Art Direction and Styling - Schelay McCarter, Andrea Gentili, Kama Krystel
Model - Olivia Oldham Stevens – from BMA model agency London
Hair and Make up - Alina Tukhbatova
Location - The Michael Harvey Studio, 215 - 217 Cold Harbour Lane, Brixton
With thanks to Blow PR for the choice and loan of the wonderful samples.
Copy Schelay McCarter
Shoot record photography Alessandro Abbondanza pls credit
