LFW SS2015 Street style by photographer Joana Schneider

This is a strong image with more to it than meets the eye - it reflects the two sides of LFW - 'work', 'reporting' and the other of 'show casing' street style and self promotion. Note this lady in lime's shoes, not easy to walk on the cobbled stones in those, very much in contrast to the black brogues worn by the note taker in black seated behind her. This sums up LFW week for me !  

Captures the moment ! 

This is a great images - love the energy and communication through the lens Joana has achieved.

The Fashionista
Here we have the fashionista uniform! - the 'it' bag on her arm the iphone in her hand for tweeting ! the eponymous floppy hat as worn in the 70s by Patti Boyd and that all important joie de vivre !
 

This is a small collection of images representing LFW SS2015 as seen through the eyes of talented photographer Joana Schneider. I commissioned Joana to give her interpretation of the street style at Somerset House on the first Friday of London Fashion Week after covering the Jean Pierre Braganza show for fashiontent. I am really impressed with the images Joana has created. She has a great eye for an engaging image. When she interacts with the subjects of her images she connects well and there is a communication through the lens. These images show style but also the reflect anticipatory atmosphere and flamboyance of LFW.


Photography - Joana Schneider - pls credit

copy Schelay McCarter - pls credit

LFW SS 15 Street Style- by Stylist Angela Kusen

This is my favourite out fit! - adore the asymmetric pattern on the skirt... 

Dungarees look v good here - esp with the Gucci brogues!

I asked talented Peruvian stylist Angela Kusen if she would like to record her own personal style observations of SS15 London Fashion Week's street style trends for fashiontent. She has a fantastic eye for style detail and new ideas.
On the way back from the Burberry show outside Kensington Palace she met Tommy Ton and the Sartorialist. Angela also assist styled on the Oct issue US Vogue shoot in Lima recently with Mario Testino.

Angela with Lulu Liu and Apujan LFW SS 15 show invites for fashiontent

Angela with Tommy Ton and The Sartorialist last week

There seemed to be a definite 'it' bag statement apparent in Angela's collection of street style shots here for fashiontent  - check out Angela's excellent bag shots. My favourite new 'it' bag is a Anya Hindmarch from her kitsch pop art collection for SS15.
Angela also covered 2 shows for fashiontent - watch this space ....

All fashiontent posts appear on fashiontent twitter & facebook 

http://angelakusen.tumblr.com/
Photography  Angela Kusen - pls credit 
Copy Schelay pls credit  

LFW SS15 - Day 1 Jean Pierre Braganza

Jean Pierre Braganza was born in London and raised in Canada. He was fashion educated at Central Saint Martins. His woman is mysterious and intelligent and not afraid to embrace the dark side of life. His signature is fluid shapes and geometric lines. 

There was something for everyone in this collection whether you favour grown up sheers over block black tailored dresses, or like to shine in bold geometric print dresses the choice is yours. This Spring Summer 15 collection had an attractive deconstructed dimension giving the collection a classic architectural textile twist. The distorted black and white monotone prints cut to create an asymetric silhouette got my vote of approval. Asymmetry is an expression of confidence and free thinking. I love the fact that asymmetry use produces two 'styles' in one garment when viewed from different angles. 

Jean Peirre Braganza is to cloth what Mark Fast (a fellow Canadian in London) is to knits. Both designers favouring quirky sexy shapes that flatter a woman's body and get her noticed.

Thank you to talented photographer Joana Schneider who covered this show for me in the BFC tent at Somerset house. Joana's LFW SS15 style shots will be show cased on fashiontent later.

http://www.jeanpierrebraganza.com/

Copy Schelay fashiontent - pls credit

Photography Joana Schneider - pls credit