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| This is a strong image with more to it than meets the eye - it reflects the two sides of LFW - 'work', 'reporting' and the other of 'show casing' street style and self promotion. Note this lady in lime's shoes, not easy to walk on the cobbled stones in those, very much in contrast to the black brogues worn by the note taker in black seated behind her. This sums up LFW week for me ! |
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| Captures the moment ! |
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| This is a great images - love the energy and communication through the lens Joana has achieved. |
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| The Fashionista Here we have the fashionista uniform! - the 'it' bag on her arm the iphone in her hand for tweeting ! the eponymous floppy hat as worn in the 70s by Patti Boyd and that all important joie de vivre ! |
This is a small collection of images representing LFW SS2015 as seen through the eyes of talented photographer Joana Schneider. I commissioned Joana to give her interpretation of the street style at Somerset House on the first Friday of London Fashion Week after covering the Jean Pierre Braganza show for fashiontent. I am really impressed with the images Joana has created. She has a great eye for an engaging image. When she interacts with the subjects of her images she connects well and there is a communication through the lens. These images show style but also the reflect anticipatory atmosphere and flamboyance of LFW.
Photography - Joana Schneider - pls credit
copy Schelay McCarter - pls credit
