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| reinstated logo and failed new design! |
Gap had engaged creative agency Laird and Partners to design its new logo which was unveiled last week. It had the word "Gap" in Helvetica font with a small blue patch overlapping the letter 'P.'
The new logo was supposed to signal Gap's transition from "classic, American design to modern, sexy cool" according to company spokesperson Louise Callagy.
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| original |
However, the move prompted such as outcry from Gap fans on Twitterand Facebook - many Gap fans called the new logo "bland," "ugly" and "an utter failure" - that it was forced to revert back to its 20-year old Gap logo - "GAP" written in a capitalized serif font in a solid blue box.
This publicity has raised sales so it is not all bad news! at least this will pay for the cost of the rejected logo!!
