Thursday, 14 October 2010

Gap mis-judges the Power of it's Face book & Twitter fans in rebrand

reinstated logo and failed new design!
Gap had to dump it's new logo with in a week of it's launch and revert back to the old after fans launched an unprecedented  attack on the new logo design.
Gap had engaged creative agency Laird and Partners to design its new logo which was unveiled last week. It had the word "Gap" in Helvetica font with a small blue patch overlapping the letter 'P.'
The new logo was supposed to signal Gap's transition from "classic, American design to modern, sexy cool" according to company spokesperson Louise Callagy.
However, the move prompted such as outcry from Gap fans on Twitterand Facebook - many Gap fans called the new logo "bland," "ugly" and "an utter failure" - that it was forced to revert back to its 20-year old Gap logo - "GAP" written in a capitalized serif font in a solid blue box.
This publicity has raised sales so it is not all bad news! at least this will pay for the cost of the rejected logo!!

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