Tuesday, 22 March 2011

Fashion on Film - Yves Saint Laurent

Take a look at this fashion film for YSL - 
I will be running a course at CSM Artscomm called 'Create your own Fashion Film' in 2012.
We will look at Art Direction combined with Film Direction to sell fashion - 
My students already use music with Powerpoint on their Art Direction projects very effectively, using the same idea and creating a short film is a natural progression -
Details will be released in the next couple of months - get in quick as it will be popular! 

Check out this short fashion film shot by fashion photography duo Inez van Lamsweerde and Vinoodh Matadin for the S/S 2011 YSL champaign using model Arizona Muse. It is a brilliant example of how using music and moving image creates an aspirational aura which is very seductive - aim - to sell fashion!

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