Monday, 14 July 2014

Photoshoot Kim Watson - Shot 7 - 'White Hot' Art Direction For Fashion CSM London

The Granary Road building is a vast space with a diverse collection of interesting areas to use as back drops for photography. The ever changing light throughout the day creates even more options for creating interesting images. The fact that the building is so large means you can get great depth of field on indoor shots. Continuing with the 'White Hot' narrative student Art director Fannie wanted to use the wonderful historical brick back ground that formed the original warehouse structures walls from which the new St Martins Granary Building was developed by the architects when designing the new college. The textures and mix of gritty kiln browns and chalks of the bricks and granite floor worked well as a back drop contrast for the shots.

Siobhan creates the glamourous make-up for Maya

Controlling the light with a reflector board due to the fact that the light streaming in at 2.30 - 3pm was highly contrasting.

The pose and composition ideas board for the shoot.

The light here was flat and easier to manipulate for a perfect fashion shot

Some brown packing boxes were utilised as a perfect resting area for another composition option for shot 7 

The results

© Schelay McCarter Fashiontent CSM London pls credit

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