Wednesday, 24 February 2010

London Fashion Week - Day 4



I went to London Fashion Week again yesterday with my colleague Nik Lodge a Fashion web site designer.

The rain didn't dampen our enthusiasm for all things fashion where we met new and established designers. Finding the people we wanted to meet was somewhat of a challenge we travailed through the various maze like labyrinth of blocks and corridors that make up the exhibition spaces of Somerset House. We wanted to talk to Anatomy in space 54 and it took us all day to work out where that was and then discovered we had walked past it twice during the day! It wasn't only us that found the lay out confusing many of the exhibitors had said that buyers had also found it a difficult venue to navigate.

We were given Champagne and canapes in the estethica section of the exhibition ( sponsored by Monsoon) where Harold Tilman and environment Minister Dan Morris made a presentation praising the work of the ethical group of designers and pledging continued support from the government and the British Fashion Council.

Ethethica is about providing retailers with a choice and the continued success of this scheme is that more and more retailers and media are making the choice and show case ethical fashion when the product is right.

What people want is great style and clothes that make them look great. None of the designers we met in Ethethica wanted to preach about ethical choices. Their aim is to provide great fashion that as a bonus makes us feel good as well as look good with out compromising on style and quality.

We saw everyone from shoe and bag designer Patrick Cox and Hat designer Stephen Jones to as I said the Estethica group of designers and also main stream emerging brands.

We saw so many designers that I will have to edit down those I feature here to the one we felt were the best of the bunch, not an easy job.........

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