Friday, 25 February 2011

LFW Day 6 - Ones to Watch MEN - A Hallucination

Paul Weller at show collection

You can just see Paul Weller's head, his daughter yawning is in the front row

Paul Weller with wife and daughter at the pre show practice I think, watching his son model this great collection -
( photographer unknown)

The designers Hwan Sung Park and Chung Chung Lee

I really enjoyed the four shows presented by Vauxhall Fashion Scout on Wednesday afternoon in the Freemasons Hall, Covent garden. The first of which was presented by Hwan Sung Park and Chung Chung Lee designers behind new young urban dandy label A Hallucination.
Both Central Saint Martins graduates they have worked for a number of well respected design houses including Burberry, Alexander McQueen, Ozwald Boateng and Tom Tord to name a few. I liked the sharp contemporary take on classic British smart urban wear.
I arrived just as the show was about to begin and was one of the last three with priority seats to be ushered in. I had a great front row seat right in front of the entrance door for the catwalk models. I spied Paul Weller of the Jam in the 2nd row opposite me discreetly tucked away behind a couple holding their toddler on their lap in the front row. I have seen quite a number of small children present at shows this week, the first of which was at Jena Theo where a baby had head phones on a la Chris Martin's child Apple at the live Aid concerts a few years ago. The music was very loud at JT and the baby would not keep the head phones on! What do think? I think children of that age should not be in that environment, when bigger fine they then can understand what they are witnessing like the older children at this show. I digress, these two talented designers are producing easy to wear men's clothes that reflect the trend for smart work wear without the city suit image. Dress down but be smart will be a successful formula for this slick A Hallucination label. These clothes suit most well heeled style conscious men's lifestyles.
A cool, commercial collection - 

fashiontent/schelay McCarter photography - (please credit)

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