Burberry Campaign content ideas for SS25 by Art Director Ambar Rivero Y Hornos

Stage 2  (The Team)

Stage 3 (The shoot)

Ambar was a student on my Art Direction for Fashion 10 week short course on campus at CSM Granary Square in London's Kings Cross area. 

I was impressed that Ambar wanted to take on the challenge of coming up with a new image for the Burberry brand Spring Summer 25 Campaign. Being mindful of the brands heritage and USP and after some discussion with me we agreed that Burberry has lost its way. The brand needed to loosen up its image and reflect joy and freedom of Summer. Ambar a native of beautiful Argentina injected some of her own magic and USP as an image maker into the concept and with my encouragement sourced some stunning locations known only to her to create the back drop and stage set for her shoot and content story to have application across social as well as the Burberry website platform and TIK TOK.

Here above is Ambar's pre production planning - next step is to do the shoot and film. 

I hope you enjoy the result. Ambar is now back in Buenos Aires and working as an Art Director.

Ambar's Team

Photographer Linda Brownlee

Models - Lila Moss, Kate Jone / Romeo Beckham - back up Grace Elizabeth, Gemma Ward, Finley Pretince

H&M - Susie Sobal , James Precis

Location - Chapadmalal - Buenos Aires 

© Ambar Rivero Y Hornos 

Creative Direction and copy Schelay McCarter

pls credit 

Celestial Fields for Alla Carta by Art Director Irene Blanco

 

This marvellously whimsical and cleverly conceived fashion story to sell SS25 fashion based 

on 'Style is Timeless fashion is Transient' just has to be show cased here on my blog.

Irene who was on my 6 weeks online course was able to envisage a completely unique idea 

and evolve it using carefully curated images that link to sell her fledgling vision. 

Coming up with new and unique concepts and ideas is something that cerebrally is very complex because we all as human beings are totally unique, we bring a myriad of perceptions to the creative forum, and a way of looking at something in a completely different way to others.

Pre production planning is a way of communicating an idea to the other key players in a content creation team, facilitation the very best evolutionary environment to work together inorder to birth a story that takes us to a place of invention.

© Art direction Irene Blanco

Copy and creative Direction - Schelay McCarter