Wednesday, 27 February 2019

Cost Effective studio shoot ideas - sports Luxe look

great camera angles and fantastic styling. 
How to wear sports luxe sheer

A great look - very wearable and the pose shows off the texture of the clothes.
The make- up glow on her face makes her look like she has worked out.

Note the paper shadow right of her leg - this is done in a studio using nothing more than the cloud paper printed back drop and white panel boards - CLEVER and very effective.

studio lighting makes it look like she is in the sun - sunglasses perfect detail 

Great camera angles - so modern and model anchored by composition - fab!

Spring cleaning has revealed this shoot I kept filed away. The rejected pile of tear outs currently in the bin for recycling. An example of how to create a shoot strategy in a studio using simple tools. 

Copy Schelay McCarter

Monday, 25 February 2019

'Like an Icon' Madonna has led the way

Love her or hate her Madonna deserves to be lauded - I was not a fan in her early days - 'like a Virgin' seemed too commercial and poppy for me , the lyrics seemed benal and were not to my taste then however I have to confess that over the years my admiration for her clever creative direction of brand Madonna has impressed me - her music has evolved as has her image in an ever more sophisticated way reflecting the zeitgeist of the moment - leading the way 'like an icon' this above music video ( 2009) has not dated and taps into the key cultural references that are important to us in 2019 - the embracing of a more diverse and inclusive society, the athleisure and Sportluxe trends popularity championed by Supreme and Virgil Abloh,  the body con fitness 'gym bunny' culture and dance popularity have grown ever more significant. 
I cherry picked some of her music portfolio this weekend and found myself transported into an optomistic place - Gaga you owe alot to Madonna !

Copy Schelay - pls credit 

Fashion story by late great Corrine Day of a young Kate Moss - supreme !

Note the Burberry check on the beach combing tent here. Up cycled, and irreverently cool.

I love this shoot, today whilst doing some spring cleaning in my office it appeared to me filed away in one of my fashion shoot vintage folders. I have recycled many tear- outs courtesy of the bin men but this one still shines out as a beacon and needed sharing here. This very young Kate Moss has a inner beauty that connects with us the viewer through the lens,  Corrine Day captured something natural and unique in Kate Moss. 
I wonder how this Corrine Day shoot would have translated into a short 60 second film with Kate? One thing is for sure it would have been remarkable using the natural light favoured here on instagram.

copy Schelay McCarter - pls credit