|Captures the moment !|
|This is a great images - love the energy and communication through the lens Joana has achieved.|
|The Fashionista |
Here we have the fashionista uniform! - the 'it' bag on her arm the iphone in her hand for tweeting ! the eponymous floppy hat as worn in the 70s by Patti Boyd and that all important joie de vivre !
This is a small collection of images representing LFW SS2015 as seen through the eyes of talented photographer Joana Schneider. I commissioned Joana to give her interpretation of the street style at Somerset House on the first Friday of London Fashion Week after covering the Jean Pierre Braganza show for fashiontent. I am really impressed with the images Joana has created. She has a great eye for an engaging image. When she interacts with the subjects of her images she connects well and there is a communication through the lens. These images show style but also the reflect anticipatory atmosphere and flamboyance of LFW.
Photography - Joana Schneider - pls credit
copy Schelay McCarter - pls credit