An editorial Fashion Narrative stills and film concept for 032C Magazine for AW26/27 called 'FEEL' by Dacha Dyachenko

 

Art Director - Dacha Dyachenko

Creative Direction - Schelay McCarter - Tutor on Art Direction for Fashion short course onsite at CSM Granary Square London Easter 26. 

Now living in New York - Dacha studied Advertising at the University of Oregon, now a visual and Graphic design artist she wanted to build her professional preproduction planning skills in Fashion Art Direction with me on my short course in Londons Granary Square at CSM UAL.

I was impressed with Dacha's creative strategic thinking, understanding the constraints of a commercial brief and how her USP could grow within her project development

evolution. Her idea here has both editorial story telling identity but could just as well be applied to a commercial brand campaign for 'The Row' or Saint Laurent, the location is New York but could just as easily be Paris or London. 

She is currently employed as a visual designer at Menswer brand Taylor Stitch.

https://www.taylorstitch.com/collections/mens-new-arrivals

Dacha's Team 

Photographer choices - Aiden Zamiri or Jack Bridgland

Models - Bodor O - IMM Models - Liza , Open Up models - Claas Nemitz with Premier Models 

Frederik Woloszynski with Wihelmina models 

Stylist - Jacob Kjeldgaard

Hair - Adir Abergel

Make - up -  Tamarra Tott

Location - Queens - New York City - USA 

© Dacha Dyanchenko 2026 

 

SSAW Magazine editorial SS26 Fashion story by Art Director Caroline Bonte

I taught Caroline on my Art Direction for Fashion online short course recently and was impressed with her fashion content story for SSAW magazine. 

Meet Caroline Bonte

I’m a Copenhagen-based creative working across art direction, campaign development, and brand identity within fashion e-commerce.

Originally from Belgium, I grew up near Antwerp in a family where fashion and craftsmanship were always close by. Both of my grandmothers were seamstresses, and being around fabrics, patterns, and the process of making clothes sparked my interest in fashion early on. As a teenager, I dreamed of becoming a designer and chose fashion as my direction in high school, where I learned to sew, develop patterns, and design original styles based on trend and cultural research.

During those years, my interest gradually expanded beyond garment design itself. I became increasingly fascinated by how fashion is communicated — the visuals, the storytelling, and the strategies that shape how brands connect with people. That shift led me to explore marketing, branding, and visual communication, which ultimately shaped the path my career would take.

Today, my work sits at the intersection of creativity and strategy. I have experience in art direction, campaign development, and brand identity within fashion e-commerce, with a focus on digital design, email marketing, paid media, and photoshoot production — always aiming to create strong, consistent visuals that support both brand and business goals.

Currently, I’m a Senior Creative Campaign Specialist at Miinto, where I shape the creative direction of campaigns and seasonal content. I’ve worked across a broad scope of the process: from developing visual concepts and directing on set to designing assets and building CRM flows. This hands-on experience across multiple stages of the creative process allows me to approach projects with both a strategic and practical perspective.

I’m detail-oriented, proactive, and enjoy collaborating across teams to bring ideas to life. With a background in Fashion & Branding from the Amsterdam Fashion Institute and an exchange in Brand Design at Erhvervsakademi København, I combine visual instinct with an understanding of brand positioning and consumer behaviour.

©Art Direction - Caroline Bonte

Creative Direction - Schelay McCarter