SSAW Magazine editorial SS26 Fashion story by Caroline Bonte

I taught Caroline on my Art Direction for Fashion online short course recently and was impressed with her fashion content story for SSAW magazine. 

Meet Caroline Bonte

I’m a Copenhagen-based creative working across art direction, campaign development, and brand identity within fashion e-commerce.

Originally from Belgium, I grew up near Antwerp in a family where fashion and craftsmanship were always close by. Both of my grandmothers were seamstresses, and being around fabrics, patterns, and the process of making clothes sparked my interest in fashion early on. As a teenager, I dreamed of becoming a designer and chose fashion as my direction in high school, where I learned to sew, develop patterns, and design original styles based on trend and cultural research.

During those years, my interest gradually expanded beyond garment design itself. I became increasingly fascinated by how fashion is communicated — the visuals, the storytelling, and the strategies that shape how brands connect with people. That shift led me to explore marketing, branding, and visual communication, which ultimately shaped the path my career would take.

Today, my work sits at the intersection of creativity and strategy. I have experience in art direction, campaign development, and brand identity within fashion e-commerce, with a focus on digital design, email marketing, paid media, and photoshoot production — always aiming to create strong, consistent visuals that support both brand and business goals.

Currently, I’m a Senior Creative Campaign Specialist at Miinto, where I shape the creative direction of campaigns and seasonal content. I’ve worked across a broad scope of the process: from developing visual concepts and directing on set to designing assets and building CRM flows. This hands-on experience across multiple stages of the creative process allows me to approach projects with both a strategic and practical perspective.

I’m detail-oriented, proactive, and enjoy collaborating across teams to bring ideas to life. With a background in Fashion & Branding from the Amsterdam Fashion Institute and an exchange in Brand Design at Erhvervsakademi København, I combine visual instinct with an understanding of brand positioning and consumer behaviour.

©Art Direction - Caroline Bonte

Creative Direction - Schelay McCarter

ARAKII Brand Campaign design and content creation by Milagros Massone

© Milagros Massone

Mila is passionate about fashion and a smart visionary fashion content creator - 

nothing is too much trouble for her, a self confessed perfectionist and avid researcher into the creative psychology of luxury brand market placement with a focus on what makes us connect with the material world around us she has developed a distinct directorial USP - She was an outstanding student on my Art Direction for Fashion online course at CSM, here is the project pitch / visual contract she evolved on my course for the ARAKii brand.

More about Milagros Massone

Milagros Massone is a creative specialising in fashion-focused art and creative direction. She studied Design at the University of St Andrews, graduating in July 2025, and began her career working as a professional makeup and hair stylist at Mechi Miqueo Studio. 
Her background integrates trend research, aesthetic identity development and visual production across fashion and beauty. Her training includes an annual professional makeup and hair certification in Argentina, advanced studies at Makeup Forever Academy in Paris, and masterclasses with Mia Connor. Her work spans social, bridal and editorial projects, as well as fashion shoots. Her experience at the Studio played a key role in shaping her transition into the fashion industry.

Following graduation, Milagros further refined her creative direction skills through courses in Creative Direction and Branding & Communication at Vogue College of Fashion, alongside an Art Direction in Fashion short course at Central Saint Martins. She is currently developing her creative and art direction practice within the fashion industry, with a growing focus on haute couture and a long-term interest in exploring the intersection of fashion and beauty.

Creative Direction and copy Schelay McCarter -