Fashion Art Direction Pre Production concept by Antonia Quintanilha - SS27 Location Brazil for Dazed Magazine

The shot sequence Planning

DAZED Magazine | Carioca State of Mind

A fashion story by Antonia Aquintanilha

Creative Concept & Editorial Pitch

Carioca State of Mind explores the effortless elegance of Rio de Janeiro through the lens of Arpoador. Where the city meets the sea, tailoring meets beachwear, and everyday moments become fashion, the editorial captures the relaxed confidence and natural sophistication of the carioca lifestyle.

The idea originates from Antonia Aquintanilha’s personal connection to Brazil and her understanding of the relationship between fashion, climate and culture. Having identified that Brazil does not experience the traditional winter fashion season in the same way as the Northern Hemisphere, Antonia chose to move beyond a conventional seasonal approach and create a narrative rooted in her own cultural identity, personal experience and sense of place.

Set against the iconic coastal landscape of Arpoador, Rio de Janeiro, Carioca State of Mind celebrates the energy, warmth and effortless sensuality of Brazilian summer. Through Antonia’s creative direction and styling, the location becomes more than a backdrop: it is an integral part of the story, reflecting a way of life in which fashion exists naturally between the beach and the city, and personal style is shaped by the surrounding landscape.

The editorial brings together the contrast and fluidity of urban tailoring and relaxed beachwear, capturing spontaneous moments and understated elegance. Rather than simply interpreting an international fashion brief, Antonia has developed a distinctive visual narrative informed by her Brazilian roots and intimate knowledge of the location.

The result is a fashion story that feels personal, authentic and contemporary — a celebration of place, culture and individual perspective. Carioca State of Mind reflects Antonia’s unique creative point of view, translating the spirit of Rio into an editorial language that is entirely her own.

This project demonstrates the value of an individual creative voice: taking a global fashion language and reinterpreting it through a local lens to produce imagery that is distinctive, culturally connected and relevant to DAY Magazine.

Creative Team

• Art Director: Antonia Aquintanilha

• Stylist: Antonia Aquintanilha

• Photographer: Angel Castilanos

• Photographer (Backup): Eber Figueira

• Model: Carol Aranda — @canvasmgt

• Make-up Artist: Nina Park

• Location: Arpoador, Rio de Janeiro, Brazil

Editorial Direction: Carioca State of Mind — a celebration of Brazilian summer, effortless elegance and the relationship between fashion, culture and place, told through a creative perspective that is uniquely Antonia’s own.

Copy and Creative Direction Schelay McCarter Oct 2026

 

London Fashion Week - SS27 XGFC at Protein Studios show reviews by Charley Locatelli

What People Wore to the Shows

Photography ©Charley Locatelli 

SS27 x GFC at Protein Studios 

With the sun shining outside Protein Studios, the mood inside was just as bright. There was a distinctly international feel to the room, with designers, guests and creatives arriving from across the world. The atmosphere was friendly, open and noticeably bubbly; everyone seemed genuinely excited to discover new designers and see what they had brought to London.

This was my second show of LFW, and my first in the daytime, which gave the experience a completely different rhythm. Afternoon shows feel far more relaxed, with a little more space and time to settle into the pace of fashion week. Compared with the rush of the evening schedule, the atmosphere felt more considered and unhurried, a chance to ease in and meet those around you rather than be swept straight into it.

SS27 x GFC brought together four designers from Italy, Germany, France and Lesotho, giving the afternoon a genuinely international energy.

The opening collection from ME (Maria Elena di Terlizzi), set to Ciara’s Get Up, leaned into hot pink, clean lines and polished silhouettes. Classic princess references evolved into white silk, emerald tones and sparkle. Feminine, glossy and unapologetically fun.

From Lesotho, Joachim brought a more textured, rooted perspective. Ponchos, intricate prints, feathers, wool ruffles and power tailoring came together in earthy browns, blues and reds. An indigo, hot coral tailored dress with shaggy fringe sleeves and a drop waist was a standout look.

After the show, Joachim shared his influences and process. He began as a tailor in 2018 before moving into knitwear, working with wool and mohair — materials central to Lesotho’s identity and economy. His dream is to keep production at home while transforming familiar blankets, prints and everyday dress into contemporary fashion. For the diaspora, his message is simple: home never really leaves you.

Spike Cherry’s collection, soundtracked by Le Lac des Cygnes, was the show’s most surreal moment. Long braids moved like tails, paired with micro-skirts, crochet, leather, belts and fur. Sexy, strange and slightly feral, the collection drew on Cherry’s background as an international figure skater and her ideas around discipline, pressure and performance. Speaking with the designer, the collection was born from the extreme pain and determination she experienced in sport, while also acting as a critical lens on the sexualisation of young children competing on the ice. The final white swan look provided a striking closing statement.

Oscuro brought the energy back to Berlin. Soundtracked by Teor’s Freak Me, models strode the runway in all black: utilitarian, pared-back and effortlessly cool. Track trousers, tucked-in jeans, wellies and clean jackets were styled with an intentionally stripped-back attitude.

Four designers, four distinct identities. SS27 x GFC felt like a reminder that emerging fashion is at its most interesting when designers bring their own world with them. Fashion week can be just as much about the people and conversations around the clothes as the runway itself.

Thank you Charley for your insights, this was your first fashion week in London and you have been a fantastic reporter. well done.

Copy and Photography by Charley Locatelli for Fashiontent & @mysecretavenue

© fashiontent - all rights reserved.

London Fashion Week - SS26/27 Show - Ginny Litscher covered by Charley Locatelli for @mysecretavenue & Fashiontent

Ginny Litscher SS26/27 The Hay Market Hotel London.

Ginny Litscher

Water shimmered beneath the lights of the Haymarket Hotel’s swimming pool last night as Ginny Litscher unveiled her SS27 collection. Surrounded by reflections, rippling shadows and the atmospheric sound of running water, the setting became an extension of the clothes themselves — fluid, luminous and alive with movement. 

Litscher’s work occupies a space between fashion and painting. Her prints begin as intricate drawings and paintings before being translated onto the body, and in SS27, that process felt particularly tangible. Fluid silks, sheer layers, lace, sequins and hand-painted motifs moved together with an almost liquid quality, creating garments that seemed to shift and shimmer with every step. 

The colour palette marked a distinct departure from her previous Tribe collection. Where Tribe explored vivid pinks and leopard print, SS27 moved into deeper, more elemental territory. Cobalt and watery blues, rich reds and flashes of green appeared across painterly prints and shimmering surfaces. The blues echoed the water surrounding the presentation, while the reds and greens introduced a distinctly tropical, escapist quality, as though the colours had been lifted directly from a Mediterranean landscape. 

The soundtrack began with an atmospheric soundscape of dripping water, distant chimes, wind and running streams, immediately establishing a meditative mood. As each model reached the end of the runway, they paused briefly, allowing the light from the pool to play across the garments. Sequins caught and scattered the light; silks shifted with the movement of the water. For a moment, the clothes appeared almost submerged. 

As the soundtrack evolved, its rhythm became increasingly euphoric and club-driven, mirrored by a growing energy in the models’ movements. What began as an immersive, dreamlike presentation gradually transformed into something more celebratory — a shift from quiet contemplation to the exhilaration of being somewhere far removed from everyday life. 

With its sheer dresses, shimmering surfaces and hand-painted fabrics, SS27 offered a distinctly escapist vision of fashion. The collection encapsulated the glamour of a Mediterranean holiday: sun-dappled water, saturated colour, balmy air and the promise of somewhere else. 

The only element that could not be recreated within London’s Haymarket Hotel was the shimmering blue of the sea itself, the sparkle of Mediterranean sunshine across the water and the mesmerising movement of a warm sea breeze. Yet the collection came remarkably close. Through its colour, texture and movement, Litscher transported the audience to those aspirational destinations, leaving us to imagine these beautiful creations against a backdrop of sun, sea and endless summer. 

Thank you to Ginny Litscher & @mysecretavenue for your invitation to this fabulous show and Black PR for amazing event management. 

Copy Charley Locatelli and Schelay McCarter

Photography and reporting - Charley Locatelli

Thank you Charley Locatelli for covering this show for Fashiontent and @mysecretavenue

we look forward to seeing more of your content creation at London Fashion week today

for Ones to Watch in Shoreditch London.

Charley Locatelli

charleylocatelli@icloud.com

©fashiontent all rights reserved

California Reverie an editorial Fashion story by Enrico Chiaparin to sell FW 26/27 in SSAW magazine - Luxury Brand application Celine and Jil Sander

© By Enrico Chiarparin - all rights reserved 

This project conceived on my Short course at UAL called Art Direction for Fashion for 6 weeks online.

As Enrico's tutor I was really impressed with his depth of vision for this fashion narrative product for multimedia use. 

Enrico is very experienced in the fashion industry and this depth of experience with practical creative understanding allowed him to really explore what he finds inspiring and beautiful inorder to build awareness and grow confidence about developing his visual DNA and style USP as a fashion product content creator and image maker - here is the result. 

Enrico explore the use of Ai with his visual representations of his ideas. Grok came out top though it took much trial and error top create these sophisticated visuals.

The project, California Reverie, started from the idea of creating a fashion story rooted in Southern California - the light, the desert landscape, Palm Springs architecture and a certain quiet sensuality. I was interested in the tension between something very refined and something slightly raw or imperfect.

From there I built different visual chapters: "Let It Rip," where tailoring and fluid dresses are interrupted by cuts, slashes and deconstructed details; "Wild Refinement," bringing together sculptural outerwear and unexpected leopard elements; and “Collected Treasures," where jewellery becomes almost instinctive and personal, as though pieces had been accumulated over time rather than formally styled. The photographic reference was Mona Kuhn, while Albert Frey's Palm Springs architecture helped define the relationship between body, space, texture and light.

I also used Al during parts of the development process, particularly to explore imagery, atmosphere and alternative visual interpretations. What I found most interesting was both its potential and its limitations. At times it was frustrating because Al would interpret a very precise request in a completely different way from what I had in mind. I gradually learned to work around this — changing the language of the prompts, breaking ideas into smaller instructions, approaching the same image from different directions and using little tricks to guide the result. 

For me, that became part of the experiment itself. Al can generate possibilities very quickly, but it still cannot replace the human element: taste, instinct, editing, cultural references, proportion, emotion and knowing when something simply feels right or wrong. The final direction still depends on the eye and the point of view behind it.

A little about me: I'm an Italian-American fashion designer and creative director based in Los Angeles. Over the years I've worked between Europe and the US with brands including Prada, Donna Karan, DKNY, Moncler, Calvin Klein, James Perse and most recently St. John, across both women's and men's design. My work has always moved between fashion, product, image and storytelling, so this project was particularly interesting for me because it allowed those different disciplines to come together in one narrative.

Creative Direction - Schelay McCarter