ARAKII Brand Campaign design and content creation by Milagros Massone

© Milagros Massone

Mila is passionate about fashion and a smart visionary fashion content creator - 

nothing is too much trouble for her, a self confessed perfectionist and avid researcher into the creative psychology of luxury brand market placement with a focus on what makes us connect with the material world around us she has developed a distinct directorial USP - She was an outstanding student on my Art Direction for Fashion online course at CSM, here is the project pitch / visual contract she evolved on my course for the ARAKii brand.

More about Milagros Massone

Milagros Massone is a creative specialising in fashion-focused art and creative direction. She studied Design at the University of St Andrews, graduating in July 2025, and began her career working as a professional makeup and hair stylist at Mechi Miqueo Studio. 
Her background integrates trend research, aesthetic identity development and visual production across fashion and beauty. Her training includes an annual professional makeup and hair certification in Argentina, advanced studies at Makeup Forever Academy in Paris, and masterclasses with Mia Connor. Her work spans social, bridal and editorial projects, as well as fashion shoots. Her experience at the Studio played a key role in shaping her transition into the fashion industry.

Following graduation, Milagros further refined her creative direction skills through courses in Creative Direction and Branding & Communication at Vogue College of Fashion, alongside an Art Direction in Fashion short course at Central Saint Martins. She is currently developing her creative and art direction practice within the fashion industry, with a growing focus on haute couture and a long-term interest in exploring the intersection of fashion and beauty.

Creative Direction and copy Schelay McCarter - 

The Woman Who Fell to Earth - a fashion editorial for Mia Le Journal by Art Director Hannah Cannon for SS26 fashion style

This is a comprehensive and practical pre production fashion content plan created on my CSM Art Direction for Fashion short course onsite in London's Granary Square recently. Hannah impressed me with her hands on creative visual literacy and vision, reflecting her own USP and experimenting with a fantastical and inspiring idea to 'sell' SS26 style with tailored commercial content that will after usage expiry have a feeling of art. 

Art Direction - Hannah Cannon

Creative Direction - Schelay McCarter

Meet Hannah Cannon - 

Hailing from the UK, Hannah brings a unique perspective and a nuanced flair to her passion as an art director and stylist. Hannah’s work carries a diverse resume with niche skills for unique client needs. Her history of working in film provides a deep,
unwavering attention to detail that has attracted long-term and repeat clients who praise her ability to execute stunning final products, and her ability to integrate seamlessly into a creative team. Her on-set work includes: River Island, Sunspel, Swiss Air, Glass Magazine, Avon and a number of short films.

 

Currently based in Los Angeles as an editorial stylist for Santa Barbara Life and Style Magazine and Ivy Cove, and styling the covers of CV Lux, Style Cruze Magazine, Euphoria, and Retreat Magazine, Hannah is adept at accentuating a brand’s identity, and platform reach. 

Hannah has lived in America for the last decade and operates inside multiple cultural touch points in her lifestyle portfolio in the e-commerce, creator, and artist spaces. Her clients include: Patagonia, Salty Mermaid, Nasty Gal, Vici, The Delphi Hotel, and as an e-comm art director for The North Face. 

A Fraulein Magazine Advertorial for Gucci SS26 called 'Welcome Home' by Eva Zohra

It was a real pleasure to have Eva Van Loon's creative powers on my Art Direction for Fashion course in January for a week onsite at CSM in London's Kings Cross.

Eva works for the Erve group, an apparel licencee company covering all key markets in Europe, the UK, India, and Africa, offering broad and layered distribution, merchandising and marketing.

It is the design origination of collections and marketing and promotion area that Eva works in.

She chose my Art Direction for fashion course to deepen her professional knowledge and hone her pre production pitch planning, but mostly to be free to express herself and tune back into  being sure of her own intrinsic directorial style, starting with the freedom to curate the shoot wardrobe to originating a bespoke fashion story that could hit the ground running from a practcal and creative point of view.

Her preproduction fashion story here reflects her unique creative DNA and style soul and gives us a true window into her visual literacy and what makes Eva who she is. 

Art Direction - Eva Zohra

The Dream Team!

Photographers - Miles Aldridge, Juno Calypso

Models - Dita Von Teese , Miss Betsy Rose

Location - Vintage Regency - Hollywood Home - USA

Hair and make-up - Sarah Nesia, Erin Parsons

Stylist - Jared Ellnor

copy Schelay McCarter

Creative Direction - Schelay McCarter