Ginny Litscher SS26/27 The Hay Market Hotel London.
Water shimmered beneath the lights of the Haymarket Hotel’s swimming pool last night as Ginny Litscher unveiled her SS27 collection. Surrounded by reflections, rippling shadows and the atmospheric sound of running water, the setting became an extension of the clothes themselves — fluid, luminous and alive with movement.
Litscher’s work occupies a space between fashion and painting. Her prints begin as intricate drawings and paintings before being translated onto the body, and in SS27, that process felt particularly tangible. Fluid silks, sheer layers, lace, sequins and hand-painted motifs moved together with an almost liquid quality, creating garments that seemed to shift and shimmer with every step.
The colour palette marked a distinct departure from her previous Tribe collection. Where Tribe explored vivid pinks and leopard print, SS27 moved into deeper, more elemental territory. Cobalt and watery blues, rich reds and flashes of green appeared across painterly prints and shimmering surfaces. The blues echoed the water surrounding the presentation, while the reds and greens introduced a distinctly tropical, escapist quality, as though the colours had been lifted directly from a Mediterranean landscape.
The soundtrack began with an atmospheric soundscape of dripping water, distant chimes, wind and running streams, immediately establishing a meditative mood. As each model reached the end of the runway, they paused briefly, allowing the light from the pool to play across the garments. Sequins caught and scattered the light; silks shifted with the movement of the water. For a moment, the clothes appeared almost submerged.
As the soundtrack evolved, its rhythm became increasingly euphoric and club-driven, mirrored by a growing energy in the models’ movements. What began as an immersive, dreamlike presentation gradually transformed into something more celebratory — a shift from quiet contemplation to the exhilaration of being somewhere far removed from everyday life.
With its sheer dresses, shimmering surfaces and hand-painted fabrics, SS27 offered a distinctly escapist vision of fashion. The collection encapsulated the glamour of a Mediterranean holiday: sun-dappled water, saturated colour, balmy air and the promise of somewhere else.
The only element that could not be recreated within London’s Haymarket Hotel was the shimmering blue of the sea itself, the sparkle of Mediterranean sunshine across the water and the mesmerising movement of a warm sea breeze. Yet the collection came remarkably close. Through its colour, texture and movement, Litscher transported the audience to those aspirational destinations, leaving us to imagine these beautiful creations against a backdrop of sun, sea and endless summer.
Thank you to Ginny Litscher & @mysecretavenue for your invitation to this fabulous show and Black PR for amazing event management.
Charley Locatelli
