'She Stopped waiting for Love to define her', a fashion narrative story for The Gentle woman magazine by Art Director Mariano Radetich

 

Mariano Radetich from Buenos Aires - an Architect with a fashion styling passion wanted to explore the potential he has as an Art Director. Here is his ideas based on the image of Kate Moss he selected to put in the class virtual gallery.

'Night Time Blur' an editorial fashion story for 032C - Transferable as a brand campaign for Celine by Eoghan Dempsey

 

This fashion narrative content idea was created by Eoghan Dempsey who is based in New York currently. A freelance Graphic designer and Art Director Eoghan chose my course to learn more about the fashion industry and build confidence in expressing his USP as an art director by exploring how he could develop his own unique style. Film is a big influence, Alfred Hitchcock and the birds filmic energy manifected itself into a new unique fashion led vision.

The idea was developed on my Art Direction for Fashion Summer School course in July onsite at CSM London.

Copy - Schelay McCarter 

Fashion Narrative vision - Editorial shoot called Liminal Femininity for ID magazine by Maria João Ferreira.

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This Art Direction for Fashion project was created by Maria João Ferreira on my course Art Direction for Fashion onsite at CSM last week. Reflecting on her own creative background Maria researched her project looking at what she felt her creative DNA blueprint is.

Here is the result, more copy to come from Maria to explain her vision here and how the idea has commercial application too for fashion branding.

© Maria João Ferreira.

Creative direction - Schelay McCarter