Art Director Alice Rose Watts Project showcase - 'I do my Own Stunts' for Perfect Magazine or Gucci Campaign for FW26/27 Fashion content

Art Director © Alice Rose Watts 26

Creative Direction - Schelay McCarter - tutor CSM

Art direction for Fashion Short course - evening class at CSM London

I wish to showcase Alice Rose Watts project because I am impressed by Alice’s can do attitude and her willingness to explore her own creative USP. While she is very successful in her role at Burberry, she was eager to develop something that reflected her personal vision and creative ambitions.

Alice is a valuable asset to any team, bringing a proactive, innovative mindset to research and project development. Throughout the course, she demonstrated a strong work ethic and a genuine commitment to immersing herself in every aspect of the brief, this including selecting and curating the shoot wardrobe and choosing the key luxury brands for each shot to reflect the AW 26/27 looks she felt most relevant to further her aesthetic vision. Every aspect required to making this shoot happen was planned in detail by Alice inorder to fulfil the commercial brief and client expectations. 

What stood out most was her ability to reflect deeply on her own creative blueprint and translate it into a concept that is both personally meaningful and commercially relevant to her target audience. This project showcases her creative potential and will undoubtedly help build her confidence as she pursues more creatively driven opportunities in the fashion industry.

The idea - We follow a woman on a very British night out, her mission is her outfit, in familiar spaces she always makes sure she looks her best. 

FOR STILLS/FILM/SOCIAL MEDIA 

Credits

Photographers - Carlign Jacobs or Alex Prager

Models - Alex Consani or Lily McMenamy

Hair - Anna Takahashi

Make - up - Jake Gallagher

Stylist - Mel Ottenberg

Set - Danny Hyland

Location - Working mens club Peckham

Art Director - Alice Rose Watts.

An editorial Fashion Narrative stills and film concept for 032C Magazine for AW26/27 called 'FEEL' by Dacha Dyachenko

 

Art Director - Dacha Dyachenko

Creative Direction - Schelay McCarter - Tutor on Art Direction for Fashion short course onsite at CSM Granary Square London Easter 26. 

Now living in New York - Dacha studied Advertising at the University of Oregon, now a visual and Graphic design artist she wanted to build her professional preproduction planning skills in Fashion Art Direction with me on my short course in Londons Granary Square at CSM UAL.

I was impressed with Dacha's creative strategic thinking, understanding the constraints of a commercial brief and how her USP could grow within her project development

evolution. Her idea here has both editorial story telling identity but could just as well be applied to a commercial brand campaign for 'The Row' or Saint Laurent, the location is New York but could just as easily be Paris or London. 

She is currently employed as a visual designer at Menswer brand Taylor Stitch.

https://www.taylorstitch.com/collections/mens-new-arrivals

Dacha's Team 

Photographer choices - Aiden Zamiri or Jack Bridgland

Models - Bodor O - IMM Models - Liza , Open Up models - Claas Nemitz with Premier Models 

Frederik Woloszynski with Wihelmina models 

Stylist - Jacob Kjeldgaard

Hair - Adir Abergel

Make - up -  Tamarra Tott

Location - Queens - New York City - USA 

© Dacha Dyanchenko 2026