Shot sequence Planning
This is a great fashion narrative idea evolved by Aphrodite on my Art direction for Fashion course at CSM online.
This image by Dudi Hasson was the inspiration for Aphrodite's fashion narrative idea.
Aphrodite's fashion narrative reflects the zeitgeist of the moment, our reluctant move away from getting 'dressed up' because we have nowhere to go ! and our move towards comfortable style in our home pods. Style is the key word here - fashion fades, style is timeless, adopting more mindful evaluation of what matters in our lives as we exist in this slowed down world under the shadow of covid and the ever present reality of Climate Change actually can feel good. I like the way the female character in this narrative conceals her face when she takes photos. Detoxing, Slowing down, relaxing and keeping connected is happening all over the world. We have the power ! yes the power to make a difference in how we consume material things - let's not binge on 'things' but become more picky, focused on quality not quantity, less can be more.
Copy & Creative Direction Schelay McCarter
Art direction Aphrodite Koupedidou
Production Horizons Course -
PRODUCTION HORIZONS Course - with Schelay
Increase your confidence and ensure the best professional creative outcome for you and your projects and your career growth in the Industry,
I really enjoyed the Production Horizons course.
Thank you so much for teaching me so many important things and helping me to launch my career as an Art Director / Producer Schelay.