Tuesday, 24 November 2020

Merit award - Aphrodite Koupedidou - Art direction for Fashion project - Production Horizons course review - fashion narrative for Unconditional magazine

The Team 

Stage 3 

Shot sequence Planning 


This is a great fashion narrative idea evolved by Aphrodite on my Art direction for Fashion course at CSM online.

This image by Dudi Hasson was the inspiration for Aphrodite's fashion narrative idea. 

Aphrodite's fashion narrative reflects the zeitgeist of the moment, our reluctant move away from getting 'dressed up' because we have nowhere to go ! and our move towards comfortable style in our home pods. Style is the key word here -  fashion fades, style is timeless, adopting more mindful evaluation of what matters in our lives as we exist in this slowed down world under the shadow of covid and the ever present reality of Climate Change actually can feel good. I like the way the female character in this narrative conceals her face when she takes photos. Detoxing, Slowing down, relaxing and keeping connected is happening all over the world. We have the power ! yes the power to make a difference in how we consume material things - let's not binge on 'things' but become more picky, focused on quality not quantity, less can be more.

Copy & Creative Direction Schelay McCarter 

Art direction Aphrodite Koupedidou

Production Horizons Course - 

PRODUCTION HORIZONS Course - with Schelay

AIM -  

Understanding how to put creative theory into production Practice professionally.

Increase your confidence and ensure the best professional creative outcome for you and your projects and your career growth in the Industry, maximising creative integrity within the constraints of commercial briefs inorder to avoid the pitfalls novices and graduates fall foul of when thrown in at the deep end.

We work through the necessary professional practices required for a fashion media shoot and thereby set up your 'know how' so that you can be confident

hitting the ground running when it comes to setting up a test shoot when the time is right.

Aphrodite review 

I really enjoyed the Production Horizons course.

We worked through the necessary professional practices required for a fashion media shoot production.

Schelay was very helpful and gave us a lot of good information regarding the industry. I feel much more confident now in combining Art Direction and Production and I have a better understanding of the skills needed for the job. I highly recommend this course.

Thank you so much for teaching me so many important things and helping me to launch my career as an Art Director / Producer Schelay.

instagram @aphrodite_koupedidou