Thursday, 26 February 2015

Dora Abodi collection AW15 Day 5 LFW

I liked the knit detail on the hat hoodie here.

Layering and deconstructed exaggerated styling details work here on this coat

Dora Abodi - Cult of the twin Unisus,  the inspiration for her innovative collection.

Thank you to Trace PR for inviting me to see this unique and innovative collection created by Milan based designer Dora Abodi.
According to the press release Dora Abodi's signature style can be defined as baroque futurism. Fusing past and future classical arts and religious rituals with high technology. Encapsulating the meeting of two different cultures, the ancient world of opulence mixed with the futuristic world of rigid robotic technology. Dora Abodi has been featured by Italian Vogue. Lady Gaga has worn pieces of her work in the past and I can see why! Dora Abodi challenges convention in many of her pieces, layering contrasting fabric textures, employing exaggerated styling details such as oversize collar. Reinvention in fashion is a hard task, creating clothes that work on the body and that people want to wear is even harder.

Copy and photography© Schelay McCarter

Wednesday, 25 February 2015

Jamie Wei Huang, NYMPHOMANIAC Collection - Day 1 LFW AW15

©photography Schelay McCarter

These following catwalk photographs were taken for fashiontent by Tarmo © Tarmo

Fashiontent was thrilled to be invited to see Jamie Wei Huang's Autumn winter 15 collection in Freemasons Hall Covent Garden on the first day of London fashion Week.
London is where designers gain important press coverage and exposure across all the various digital mediums available. London has always attracted international press scrutiny because London encourages and accepts creative expression fostering freedom to challenge the establishment and generally if possible cause as much harmless controversy as possible. An interest in experimentation with shape and form and innovative techniques has made London an essential forum for launching new ideas. 

Jamie Wei Huang went to Central Saint Martins and studied under Louise Wilson. She is one of a new talented group of Chinese designers choosing London to express fashion freedom of expression. According to the press release this collection sets aside societies expectations of women and emphasises their buried desires and fantasies with elegance and subtlety. 
Nymphomaniac uses metaphors to unravel the struggles the main character experienced while contradicting societies view points on love, sex and pain. Eventually coming to peace with her unconscious and embracing her true being. 

Chinese women outside China have a voice that is gaining in confidence. Jamie is part of this empowered generation of Chinese women who respect their cultural heritage however want to express themselves in ways that their mothers would not have had the courage to do. There is an excellent book called The Good Women of China Hidden voices by Xinran that gives an insight to the world of Chinese women in past and current day China.
I enjoyed Jamie's collection, it has depth, is very wearable, it show cases new ideas and was true to Jamie's quest of seeing fashion as an art form.

Copy ©Schelay McCarter 
Photography © Tarmo - please credit.

Monday, 23 February 2015

Pam Hogg AW15 Diamond Dogs and Daemons LFW Day 3

Note Nick Cave on the far right front row.

Pam Hogg with her group of models

Pam Hogg’s ‘Diamond Dogs and Daemons’ AW15 show was everything you’d expect from the fashion rebel, as British Vogue has named her. Taking a dark twist on fairy tales, Hogg’s show featured eccentric headpieces, PVC stockings and villainous leather ensembles.

Music blaring, the models, including it girl Alice Dellal took to the runway with a fierce rock and roll attitude as they glared at the cameras waiting for them at the end of the show space. Amongst the guests overflowing the Freemasons’ Hall, Noel Fielding, Nick Cave and Stephen Jones sat front row.

Futuristic, feminine shimmering pastels contrasted the heavier black-on-black dominatrix looks with many of the pieces featuring flame appliqué detailing.

Staying true to her signature glam rock looks, Hogg’s show featured sheer fabrics and barely-there catsuits teamed with heavy eye colours and exaggerated lashes. Platforms, flares and voluminous hairstyles provided a 70s edge to the collection.

Thank you to Louise Hough fashiontent's girl about town for this article. Pam Hogg's shows are one of the hottest tickets in town. Pam Hogg has a loyal following of rock n roll celebrities who adore her flamboyance and original thinking on body adornment. 
Fashiontent has been fortunate to see three seasons of her fabulous collections - to see them just put Pam Hogg in the search bar here on fashiontent.

© Copy and photography Louise Hough & fashiontent. Please credit.